Core Insights - The "First Flight Care" service by Tongcheng Travel has successfully assisted over 20,000 first-time travelers during the first week of the Spring Festival travel rush, with expectations to exceed 6,000 daily service users in the upcoming week [1][2] - The service aims to alleviate the anxiety of first-time flyers by providing comprehensive support from ticket booking to boarding, enhancing the overall travel experience [1][2] Service Overview - "First Flight Care" was officially launched in March 2025, targeting first-time flyers with exclusive ticket discounts and offline services at over 40 partner airports across China, including major cities like Shanghai, Guangzhou, and Chengdu [2] - During the Spring Festival, first-time travelers can access a package of domestic flight vouchers worth 88 yuan and participate in various promotional activities on the Tongcheng Travel platform [2] Service Features - The service includes a range of amenities such as free VIP lounges, priority check-in, expedited security checks, priority boarding, and dedicated waiting areas, with variations depending on the airport [2][4] - Special services for elderly first-time travelers and assistance with luggage handling are also available at select airports [4] Market Context - The civil aviation passenger volume during this year's Spring Festival is projected to reach a record 95 million, with an average daily passenger volume of approximately 2.38 million [4] - The demand for first-time flight services is expected to grow significantly, with an anticipated increase of over 30% in first-time flyers compared to previous years [4]