Group 1 - The article discusses the increasing integration of horse elements in branding, particularly highlighting the recent marketing campaign by Yili Milk, which utilized the name of actress Ma Yili to gain positive attention and traffic [1] - A popular gift guide on social media featured luxury brands with horse logos, such as Hermès, Coach, and Porsche, indicating a cultural fascination with these high-end products [1] - The historical significance of horse elements in branding is noted, with many luxury brands originating from the 19th to early 20th century, reflecting the horse's association with power and prestige in Western culture [2] Group 2 - The logo of Hermès is inspired by the painting "Four-Wheeled Carriage and Groom," symbolizing the brand's commitment to high-quality products that require consumer understanding [2][4] - Horse elements in logos often symbolize speed and strength, as seen in the Porsche logo, while also conveying trust and service in brands like Wells Fargo [4] - Chinese brands also incorporate horse imagery, with examples like the "Galloping Horse" tourism logo and the new Hanting Hotel logo, which reflects a vision of companionship and future aspirations [4][6] Group 3 - The use of horse in brand names, such as BMW and Puma, indicates a shared positive perception of horses, which serve as a universal symbol to effectively communicate brand advantages and facilitate international growth [6]