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“鸟巢”周边酒店预订量增幅达52%,马拉松“跑热”北京旅游经济
Bei Jing Shang Bao· 2025-10-30 13:18
Core Insights - The upcoming 2025 Beijing Marathon is driving a significant increase in tourism-related orders in Beijing, with hotel bookings rising by 28% year-on-year during the event period [2][3] - The marathon serves as a catalyst for tourism consumption in the city, showcasing its potential to boost local hospitality and related sectors [2][3] Hotel and Accommodation Trends - Hotel bookings in Beijing from October 30 to November 3 have increased by 28% compared to the previous year, with the "Bird's Nest" and Olympic Center area seeing a remarkable 52% increase [2] - The demand for accommodations along the marathon route, particularly in the core area within 3 kilometers of the starting point, has surged, leading to Beijing becoming the top city for homestay bookings on the marathon day [2] Transportation and Visitor Trends - Train ticket orders to Beijing on November 1, the day before the marathon, have doubled compared to the previous week, indicating a strong influx of visitors [3] - The marathon attracts a diverse group of participants, including local residents and runners from across the country and the globe, contributing to significant spending in various sectors such as dining, lodging, and entertainment [3] Recommendations for Maximizing Tourism Benefits - To enhance the tourism benefits from the marathon, it is suggested to create an integrated experience combining participation and sightseeing, including travel resource integration and exclusive discounts for participants [4]