Core Insights - Real estate companies in Xiamen are shifting their business strategies to focus on "sales-driven production" and product upgrades, aiming to create differentiated competitive advantages and meet the diverse needs of homebuyers [1] Sales Performance - In the first nine months of 2025, the top 10 real estate companies in Xiamen achieved a total sales amount of approximately 46.03 billion yuan, with Jianfa Real Estate, Guomao Real Estate, and Xiamen Rail Transit Group leading the sales performance [2][3] - The sales area for the top 10 companies reached 1.5387 million square meters, with a minimum sales threshold of 1.953 billion yuan for the top 10 companies [3] Market Trends - The new housing price index in Xiamen has shown a continuous downward trend, with a September 2025 index of 28,696 yuan per square meter, reflecting a month-on-month decline of 0.55% and a year-on-year decrease of 2.03% [4] - The second-hand housing market is also experiencing a decline, with a September 2025 index of 42,721 yuan per square meter, down 1.14% month-on-month and 13.23% year-on-year [7] Market Activity - The real estate market in Xiamen saw a mild recovery in activity in September 2025, with new housing transactions reaching approximately 97,300 square meters, an 18% increase month-on-month and a 19% increase year-on-year [8] - The total supply of new residential properties in Xiamen for the first nine months of 2025 was 1.1085 million square meters, a 51% increase year-on-year, with September seeing a significant supply increase to 270,000 square meters [8] Customer Preferences - There is a growing demand for high-quality living spaces, with the proportion of high-end improvement and luxury products increasing to 12% and 7% respectively in 2025, while the share of basic and improved housing products has decreased [11] Inventory and Market Dynamics - As of the end of September 2025, the inventory level in Xiamen's real estate market was approximately 2.6232 million square meters, reflecting a 7% increase month-on-month, leading to an extended inventory turnover period of 15.91 months [14][17] - The top-performing districts in terms of transaction volume were Jimei District, Huli District, and Tong'an District, with respective sales areas of 275,900 square meters, 238,600 square meters, and 180,300 square meters [15]