Core Insights - The overall real estate market during the Spring Festival (February 15-23) exhibited a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors like holiday travel and temporary suspension of online signing in some cities [1][4] - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, showing a year-on-year stability in daily transaction volume [1][2] - Major cities like Shanghai, Wenzhou, and Jinan led in transaction volumes, while cities like Nanning and Qingdao experienced significant year-on-year growth due to low base effects [1][2] New Housing Market Performance - Shanghai recorded a transaction volume of 13,600 square meters, followed by Wenzhou at 10,800 square meters and Jinan at 10,100 square meters [2] - The overall new housing sales in Chengdu remained flat year-on-year at 5,400 square meters, with promotional activities driving some sales [3][4] - Developers engaged in various promotional activities, including discounts and community events, to stimulate demand during the holiday period [3][4] Market Outlook - Analysts predict a "small spring" recovery in the core city real estate market as pent-up demand is expected to be gradually released post-holiday [3][4] - The upcoming March is anticipated to see a surge in sales as developers aim to meet their annual performance targets, with expectations for various promotional policies to be introduced [5] - The year 2026 is viewed as a critical year for the real estate market to stabilize, with a focus on controlling inventory and improving supply quality [5]

点赞 收藏 分享 用手机看 整体而言，据中指研究院数据，节日重点21城，新建商品住宅共网签成交10万平米，相比去年，日均成交 量基本持平。北京核心区优质项目保持较高热度，整体表现平稳；二线城市中，成都、苏州、宁波假期期 间加大促销力度，改善型项目到访量提升。 专家表示，春节假期，开发商促销力度加大，成交回暖，核心是政策红利的持续释放，市场信心稳步修 复，加上今年反向过节 现象较多、假期较长，父母带孩子看房，因此部分城市交易较为活跃。展望后市， 随着假期因素逐步消退，核心城市楼市有望开启"小阳春"温和复苏行情，假期积压需求有望逐步释放。 营销力度加大 春节楼市"卷疯了" 2026-02-25 09:13:38 看看新闻Knews综合 "春节不打烊"！今年春节，虽然假期出游影响看房人数，但楼市还是呈现出一番"暖冬"气氛，房企不约而 同祭出优惠活动，多地也推出规模较大的"购房节"造势。从实际成交看，中指研究院数据显示，重点21城 春节假期，新建商品住宅共网签成交10万平米，相比去年春节假期日均成交量基本持平。 今年多地密集推出各类新春"购房节"活动，房企更是积极把握消费窗口期，"春节不打烊"成为假期楼市 的"关键词 ...

重点21城春节假期新建商品住宅共网签成交10万平方米，相比去年春节假期日均成交量基本持平。其 中，上海、温州、济南分别以1.36万平方米、1.08万平方米、1.01万平方米的成交量位居前三位；南 宁、青岛则在低基数影响下同比增幅较高。 | 各线 | 城市 | 2026春节假期 (2.15-2.23) 新建商品住宅 | | --- | --- | --- | | | | 合计成交面积(万平米) | | 史上海 | | 1.36 | | 北京 | | 0.23 | | | 深圳 | 0.22REI | | | 广州 | 0.14 | | | 温州 | 1.08 | | | 济南 | 1.01 OFIS | | | 武汉 | 0.89 | | R 成都 | | 0.54 | | 线 | 宁波 | 0.49 | | | 苏州 | 0.27 | | | 福州 | 0.27 | | | 青岛 | 0.15 | | | 南宁 | 0.12 REIS | | | 西宁 | 0.06 | | 単田 | | 0.82 | | | 加清 | 0.81 | | | 梅州 | 0.81REI= | | 一四线 | 韶关 | 0.21 ...

Core Insights - The overall real estate market during the Spring Festival period (February 15-23) exhibited a typical "holiday mode," with both new and second-hand housing transaction volumes in key cities at seasonal lows due to factors such as holiday travel and temporary suspension of online signing in some cities [1][4] - A total of 100,000 square meters of new residential properties were signed in 21 key cities during the Spring Festival, showing a year-on-year stability in daily transaction volume [1][4] - Major cities like Shanghai, Wenzhou, and Jinan led in transaction volumes, while cities like Nanning and Qingdao experienced significant year-on-year growth due to low base effects [1][2] New Housing Market - The new housing market saw a total transaction area of 10,000 square meters during the Spring Festival, with Shanghai at 13,600 square meters, Wenzhou at 10,800 square meters, and Jinan at 10,100 square meters leading the way [2] - Some developers actively promoted sales during the holiday, offering discounts and special offers to attract buyers, which contributed to a slight increase in foot traffic and sales in certain projects [3][4] Second-Hand Housing Market - The second-hand housing market showed signs of recovery in the latter half of the holiday, driven by pent-up demand and promotional activities [3] - The overall sentiment in the core cities suggests a potential "small spring" recovery, with expectations of increased transactions as the holiday effects fade [4] Developer Strategies - Developers are beginning to set performance targets for the new year, with many expected to launch competitive products in March to stimulate sales [5] - The market is anticipated to see a surge in promotional activities as developers respond to the need for improved sales performance following a lackluster start to the year [5] Market Outlook - Analysts predict that 2026 will be a critical year for the real estate market to stabilize, with a focus on policies aimed at controlling supply and reducing inventory [5] - The upcoming "Two Sessions" will bring attention to specific measures that could impact the real estate sector, with a long-term focus on high-quality development as outlined in the 14th Five-Year Plan [5]

2月24日，各大机构公布了春节期间（2月15日～23日）重点城市新房及二手房成交数据。 据中指研究院监测，今年春节期间，楼市整体呈现典型的"假期模式"。受节日返乡、出游及部分城市网 签暂停更新等因素影响，重点城市新房及二手房网签成交量均处于季节性低位。 重点21城春节假期新建商品住宅共网签成交10万平方米，相比去年春节假期日均成交量基本持平。其 中，上海、温州、济南分别以1.36万平方米、1.08万平方米、1.01万平方米的成交量位居前三位；南 宁、青岛则在低基数影响下同比增幅较高。 | 各线 | 城市 | 2026春节假期 (2.15-2.23) 新建商品住宅 | | --- | --- | --- | | | | 合计成交面积(万平米) | | 史上海 | | 1.36 | | 北京 | | 0.23 | | 深圳 | | 0.22RET- | | L W | | 0.14 | | 看州 | | 1.08 | | 济南 | | 1.01 DEIS | | 武汉 | | 中国 0.89 | | 成都 | | 0.54 | | 宁波 | | 0.49 | | -线 | 苏州 | 0.27 | | 福州 | | ...

"春节不打烊"！2026马年春节，虽然假期出游影响看房人数，但楼市还是呈现出一番"暖冬"气氛，房企 不约而同祭出优惠活动，多地也推出规模较大的"购房节"造势。 从实际成交看，中指研究院数据显示，重点21城春节假期（2月15日～2月23日）新建商品住宅共网签成 交10万平米，相比去年春节假期日均成交量基本持平。 "春节假期期间，开发商促销力度加大，并与春节消费、文旅等活动对接起来，提前开启节后'小阳 春'蓄客和销售，加上今年'反向过节'现象较多、假期较长，父母带孩子看房，因此部分城市交易较为活 跃。"有业内专家评论称。 楼市"春节不打烊" 2026年，被称为"史上最长"的春节假期进入尾声。在出游大军、反向过年、酒店涨价等关键词之外，各 地楼市动态及热度如何？ 第一财经采访及梳理发现，今年多地密集推出各类新春"购房节"活动，房企更是积极把握消费窗口 期，"春节不打烊"成为假期楼市的"关键词"。 在广州，据广州中原统计显示，广州全市共有超200个项目"春节不打烊"，除了传统的家电、物业费， 还出现了"清空山姆购物车"、"送长隆三年四园卡"、"送价值10万元置业大礼包"，营销力度加大，形式 更多元化。 多重优惠吸引了 ...

"春节不打烊"成为假期楼市"关键词"。 "春节不打烊"！2026马年春节，虽然假期出游影响看房人数，但楼市还是呈现出一番"暖冬"气氛，房企 不约而同祭出优惠活动，多地也推出规模较大的"购房节"造势。 从实际成交看，中指研究院数据显示，重点21城春节假期（2月15日～2月23日）新建商品住宅共网签成 交10万平米，相比去年春节假期日均成交量基本持平。 "春节假期期间，开发商促销力度加大，并与春节消费、文旅等活动对接起来，提前开启节后'小阳 春'蓄客和销售，加上今年'反向过节'现象较多、假期较长，父母带孩子看房，因此部分城市交易较为活 跃。"有业内专家评论称。 楼市"春节不打烊" 2026年，被称为"史上最长"的春节假期进入尾声。在出游大军、反向过年、酒店涨价等关键词之外，各 地楼市动态及热度如何？ 第一财经采访及梳理发现，今年多地密集推出各类新春"购房节"活动，房企更是积极把握消费窗口 期，"春节不打烊"成为假期楼市的"关键词"。 在广州，据广州中原统计显示，广州全市共有超200个项目"春节不打烊"，除了传统的家电、物业费， 还出现了"清空山姆购物车"、"送长隆三年四园卡"、"送价值10万元置业大礼包"，营销力 ...

Core Insights - The overall sales prices of residential properties in 70 large and medium-sized cities in January 2026 showed a narrowing decline month-on-month and a year-on-year decrease, indicating a gradual stabilization and recovery in the real estate market [1][4]. New Housing Market - In January, first-tier cities saw a month-on-month decline of 0.3% in new residential property prices, consistent with the previous month, with Shanghai remaining stable while Beijing, Guangzhou, and Shenzhen experienced declines of 0.3%, 0.6%, and 0.4% respectively [2][3]. - Five cities reported positive month-on-month price increases for new homes, a decrease of one city compared to December 2025, including Dalian, Hefei, Xiamen, Wuhan, and Nanchong [2]. - The new housing market is primarily focused on inventory digestion, with fewer new projects launched and developers offering discounts to stimulate sales [2]. Second-Hand Housing Market - The second-hand housing market showed a more positive trend in January, with a month-on-month decline of 0.5% in first-tier cities, a significant narrowing of 0.4 percentage points compared to the previous month [4][5]. - Beijing led the recovery in the first-tier second-hand housing market with a month-on-month decline of only 0.2%, while Shanghai, Guangzhou, and Shenzhen saw declines of 0.4%, 0.7%, and 0.6% respectively [4]. - For the first time in four months, two cities, Yangzhou and Zhanjiang, reported month-on-month price increases in the second-hand housing market, with increases of 0.4% and 0.3% respectively [5]. Year-on-Year Price Changes - Year-on-year, first-tier cities experienced a 2.1% decline in new residential property prices, with Shanghai showing a 4.2% increase, while Beijing, Guangzhou, and Shenzhen saw declines of 2.4%, 5.3%, and 4.9% respectively [3][5]. - The year-on-year decline in second-hand housing prices for first-tier cities was 7.6%, with Beijing, Shanghai, Guangzhou, and Shenzhen experiencing declines of 8.7%, 6.8%, 8.3%, and 6.5% respectively [5]. Market Outlook - Analysts suggest that the real estate market is entering a new phase of "stable operation and differentiated development," where price trends will reflect more regional disparities rather than uniform increases or decreases [6]. - The overall housing market is expected to stabilize gradually, supported by resilient demand and positive signals in the circulation end, although the recovery foundation remains fragile [4][6].

从同比看，1月份，一线城市新建商品住宅销售价格同比下降2.1%，降幅比上月扩大0.4个百分点。其 中，上海上涨4.2%，北京、广州和深圳分别下降2.4%、5.3%和4.9%。1月份，一线城市二手住宅销售价 格同比下降7.6%，降幅比上月扩大0.6个百分点。其中，北京、上海、广州和深圳分别下降8.7%、 6.8%、8.3%和6.5%。 从环比看，1月份，一线城市新建商品住宅销售价格环比下降0.3%，降幅与上月相同。其中，上海持 平，北京、广州和深圳分别下降0.3%、0.6%和0.4%。 1月份，一、二、三线城市二手房价环比降幅全面收窄。一线城市二手住宅销售价格环比下降0.5%，降 幅比上月收窄0.4个百分点。其中，北京、上海、广州和深圳分别下降0.2%、0.4%、0.7%和0.6%。 （来源：千龙网） 2月13日 ，国家统计局发布70城房价数据。1月份，70个大中城市商品住宅销售价格环比降幅总体收 窄、同比下降。 ...

中国二手房价格1月份跌幅收窄，延宕数年的楼市迎来积极信号。 国家统计局2月13日公布数据，1月份70个大中城市二手住宅销售价格环比下降0.54%，降幅为八个月来 最小。新建商品住宅（不含保障性住房）销售价格环比下降0.37%，降幅与12月持平。 近月来政府陆续出台了一系列扶持楼市的措施。12月北京市进一步放宽购房政策。中国还发布政策，个 人将购买不足2年的住房对外销售的，需缴纳的增值税税率较之前降低。 市场目前在关注下月召开的全国人大会议——这一年度会议通常会制定包括增长和预算目标在内的核心 经济指标。大会首日发布的政府工作报告将体现房地产行业指导方针。 中央经济工作会议公告此前提出，要因城施策控增量、去库存、优供给，鼓励收购存量商品房重点用于 保障性住房等。11月时据知情人士透露，中国正在考虑新的房地产支持政策，包括购房贷款贴息等选 项。 瑞银集团的中国房地产研究主管John Lam 2025年11月表示，房价至少在未来两年还会继续下跌。此前 对复苏持乐观态度的Lam表示，主要城市的二手房价格已从峰值水平下跌超过三分之一。 ...