Core Insights - Hyundai Motor has announced the pre-sale price of the new generation Palisade at the 2025 Chengdu International Auto Show, emphasizing that the primary goal of introducing this flagship product to the Chinese market is not immediate profitability but rather to reshape consumer perception and enhance brand image [1][2] Market Strategy - The Chinese automotive market has an annual sales volume of approximately 20 million units, with around 10 million being traditional fuel vehicles. Hyundai recognizes that consumer demands are becoming increasingly diverse and sophisticated, with many still valuing core vehicle performance, especially in the SUV segment [2] - Hyundai has not set a specific sales target for the new Palisade in China but is open to adjusting strategies based on consumer feedback. The vehicle has already seen strong demand in South Korea and the U.S., marking a shift from previous strategies where models were introduced to China only after extensive overseas validation [2] Pricing and Target Audience - The starting price of 293,800 yuan for the new Palisade reflects careful consideration, as the vehicle features significant upgrades in size and performance. The growing mid-to-large hybrid SUV market typically sees pricing between 300,000 and 500,000 yuan, targeting consumers interested in high-end electric SUVs [2] Performance and Competition - Hyundai believes that the current Chinese market lacks a sufficient number of true performance vehicles. The N brand aims to apply cutting-edge, track-validated technology to production models, focusing on performance that goes beyond mere specifications [3] - The essence of performance is defined by handling precision, stability, and durability under extreme conditions, which Hyundai's N brand will continue to pursue alongside Chinese automotive brands [3] After-Sales Service - To address consumer concerns regarding the maintenance of imported vehicles, Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that over 95% of commonly used parts are readily available domestically. Most required parts can be delivered to authorized service centers within three days, with a service network covering 110 cities across China [3]