Core Viewpoint - Hyundai Motor aims to enhance brand recognition in the competitive Chinese automotive market, focusing on flagship models like the Parisite and the Elantra N TCR Edition rather than immediate profitability [2][10]. Group 1: Historical Performance - Hyundai's Beijing Modern achieved significant sales milestones in the past, with Sonata and Elantra models leading to over 1 million annual sales in 2013 [3]. - However, sales have declined sharply due to the rise of domestic brands, dropping from over 820,000 units in 2017 to approximately 154,000 units by 2024 [3][4]. Group 2: Sales Strategy - The company has adopted a "price for volume" strategy, significantly reducing prices on models like the 11th generation Sonata and the new Tucson L to stimulate sales [3][5]. - In June 2025, sales showed a 66% month-over-month increase, attributed to these price cuts [3]. Group 3: Market Challenges - Hyundai's current lineup primarily consists of fuel vehicles, which do not meet the growing demand for new energy vehicles (NEVs) in China, where NEV penetration reached 54% in July 2025 [5][6]. - The penetration rate for NEVs among mainstream joint venture brands is only 6.7%, indicating a significant gap compared to domestic brands [5]. Group 4: Future Plans - Hyundai plans to accelerate its transition to NEVs, defining 2025 as the year of its NEV brand launch, with a dual matrix of NEVs and fuel vehicles [8]. - The company aims to introduce 2 to 3 new energy models annually over the next four years, covering various vehicle types [8]. Group 5: Investment and Partnerships - Beijing Automotive and Hyundai have agreed to invest $1.095 billion in Beijing Modern to support its transition to NEVs and enhance its product offerings [7]. - The investment will help stabilize capital in the short term and facilitate technology and product investments for long-term growth [7]. Group 6: New Product Launches - Hyundai has introduced the hybrid version of the Parisite and plans to launch the ELEXIO series, a pure electric SUV, in September 2025 [9][10]. - The ELEXIO is based on Hyundai's global electric vehicle platform and is expected to have a range of over 700 km [9].

Core Viewpoint - The new generation of the Palisade SUV, designed for family users, has officially started pre-sales at the Chengdu Auto Show, showcasing Hyundai's product strength across various fields [1][2]. Product Features - The new Palisade is characterized by three main upgrades: "larger, stronger, and more luxurious" [3][7]. - The new model is 65mm longer, 5mm wider, and has a wheelbase of 1195mm compared to the previous version [4]. - It features a 2.5T turbocharged engine combined with hybrid technology, achieving a maximum torque of 460Nm and a 30% performance improvement over the previous generation [4]. - Interior upgrades include zero-gravity seats in the front, comprehensive functionality in the second row, and heated third-row seats with electric adjustments [4]. Market Strategy - The first-generation Palisade has sold over 1 million units globally, but the company has not set specific sales targets for the new model in China, aiming instead to attract a younger family demographic [5][11]. - The pre-sale price starts at 293,800 RMB, positioning it in a competitive segment against both new entrants and established domestic brands [5][10]. - The company acknowledges the intense competition in the mid-to-large family SUV market, with a focus on reshaping consumer perception of the Hyundai brand rather than immediate profitability [5][10]. Consumer Insights - The target demographic for the new Palisade includes younger families, particularly parents aged 30-40 with one or two children, moving away from the previous focus on consumers aged 40-50 [5][11]. - The Chinese automotive market is approximately 20 million units annually, with a growing segment for traditional fuel vehicles alongside electric options [6]. After-Sales Service - Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that 95% of commonly used parts are readily available, with most repairs completed within three days [12]. - The after-sales network covers 110 cities, providing competitive maintenance and repair costs compared to other imported brands [12].

在2025成都国际车展上，现代汽车公布了新一代帕里斯帝的预售价。面对中大型豪华SUV市场的竞争， 现代汽车中国区销售品牌副总裁印庸壹在接受新京报贝壳财经采访时表示："我们非常清楚中国汽车市 场的竞争异常激烈。无论是N品牌还是帕里斯帝，我们将其引入中国市场，首要目标并非盈利。" 印庸壹：我们并不认为中国目前已经拥有足够多真正意义上的性能车。现代的N品牌从创立之初就明确 了目标——要将赛道验证过的尖端技术，应用到量产车型中。 目前我们对新一代车型在中国市场的具体销量还没有设定明确目标，但新车在韩国上市后出现了消费者 排队订购的情况，美国市场反响也非常热烈。与以往全球车型先经过多年海外市场验证再引入中国的策 略不同，这一代帕里斯帝首次实现了中美同步上市。至于它在中国将取得怎样的表现，我们保持开放态 度，也会密切关注用户反馈，并据此灵活调整后续的产品和销售策略。 新京报贝壳财经：作为现代汽车的旗舰SUV，目标用户主要是哪些群体？29.38万起的定价有怎样的考 量？ 印庸壹：定价对我们来说确实是一个需要认真权衡的课题。这一代的升级是全面而扎实的——车身尺寸 进一步扩大，动力性能显著增强。中大型混动SUV市场正在快速成长 ...

Core Insights - Hyundai Motor has announced the pre-sale price of the new generation Palisade at the 2025 Chengdu International Auto Show, emphasizing that the primary goal of introducing this flagship product to the Chinese market is not immediate profitability but rather to reshape consumer perception and enhance the brand's high-end image [1][4] Market Strategy - The Chinese automotive market has an annual sales volume of approximately 20 million units, with around 10 million being traditional fuel vehicles and 10 million being new energy vehicles. Hyundai recognizes that consumer demands are becoming increasingly diverse and sophisticated, with many still valuing core performance attributes such as space, power, and off-road capability in SUVs [4][5] - Hyundai has not set a specific sales target for the new model in China but is open to adjusting its product and sales strategies based on consumer feedback. The Palisade is being launched simultaneously in China and the U.S., a departure from the previous strategy of introducing models to China only after extensive overseas validation [4][5] Pricing and Target Audience - The starting price of 293,800 yuan (approximately 29.38 million) for the new Palisade reflects a careful consideration of the competitive landscape, as similar products are priced between 300,000 and 500,000 yuan. The target audience includes consumers considering high-end new energy SUVs [5][6] Competitive Advantage - Hyundai believes that the current Chinese market lacks a sufficient number of true performance vehicles. The N brand aims to apply cutting-edge technology validated on racetracks to mass-produced models, emphasizing that performance is not merely about horsepower but also about handling precision, stability, and durability under extreme conditions [6][8] After-Sales Service - To address consumer concerns regarding the cost and maintenance of imported vehicles, Hyundai has established parts warehouses in Beijing and Shanghai, ensuring that over 95% of commonly used parts are domestically stocked. Most required parts can be delivered to authorized service centers within three days, and the after-sales network covers 110 cities across China [9]

Core Insights - The second-generation Palisade has officially started pre-sales at the 28th Chengdu International Auto Show, with three versions available, priced at 293,800 RMB for the luxury version, 323,800 RMB for the premium version, and 363,800 RMB for the Calligraphy version [2] - Hyundai aims to improve its brand image in China by introducing high-end imported and performance models, with the Palisade being a key part of this strategy, having sold over 1 million units globally since its launch in March 2019 [2][4] - Despite the global success, the Palisade has seen limited visibility in China since its launch in 2023, indicating a need for increased sales in the Chinese market [2] Market Performance - From January to July, the domestic SUV market recorded retail sales of 6.294 million units, a year-on-year increase of 13.1%, with the mid-to-large SUV segment achieving sales of 716,000 units, up 8.6% [3] - The overall automotive market in China is approximately 20 million units annually, with around 10 million units being traditional fuel vehicles [3] Product Changes - The second-generation Palisade features significant changes, including a shift from a 3.5L naturally aspirated engine to a P1+P2 dual-motor architecture paired with a 2.5T engine and lithium-ion battery, achieving a combined power of 334 horsepower and a maximum torque of 460 Nm, with a range exceeding 1,000 kilometers [4] - The new model emphasizes luxury from the entry level, adding safety features like knee airbags and front middle airbags, as well as comfort features such as heated and ventilated front seats, heated second-row seats, and electric adjustments for the third-row seats [4] Pricing Strategy - The second-generation Palisade has a starting price that is 7,000 RMB lower than the previous model in China, despite comprehensive upgrades in configuration [4] - In contrast, the price of the new model has increased by approximately 60,000 to 70,000 RMB in the Korean market and is priced between 30,000 to 40,000 USD in the U.S. market [4] Target Audience - Hyundai is shifting its target demographic for the Palisade, aiming to attract younger families aged 30-40, who value luxury and smart technology, in addition to the traditional customer base aged 40-50 [5] - The company has introduced a "3+3安心服务" service plan to address concerns regarding high costs and long repair times for imported vehicles, which includes a 5-year/100,000 km warranty and free maintenance for three times [5] Brand Image Enhancement - Hyundai is not only focusing on high-end models but also on performance vehicles to enhance its brand image, with the Elantra N series gaining a strong reputation in China [6] - The Elantra N TCR Edition, a limited edition model, was showcased at the Chengdu Auto Show, highlighting Hyundai's commitment to performance and driving enjoyment [6]

Group 1 - The global automotive industry is shifting towards hybrid and plug-in hybrid technologies due to slowing growth in the pure electric vehicle (EV) market, prompting companies to adjust their product strategies [1][2][3] - Hyundai has introduced a new generation hybrid system based on a "P1+P2" dual-motor structure, which will debut in the new generation Palisade SUV and aims to expand its hybrid product lineup from three to five models by 2026 [1] - Honda plans to reduce its pure EV sales target to below 30% by 2030, focusing instead on hybrid models with a goal of selling 2.2 million hybrid vehicles by 2030 [1] Group 2 - Ford has adjusted its electric strategy due to ongoing losses in its EV division, deciding to offer hybrid versions of all gasoline models by 2030 and delaying some EV launches [2] - Volvo has unveiled a new SMA super hybrid platform, marking its entry into the super hybrid market with the launch of the new XC70 [2] - The Chinese market shows a high acceptance of plug-in hybrid technology, with significant growth in sales, while hybrid vehicles are becoming a key profit driver for multinational automakers [2][3] Group 3 - In Europe, the sales of pure electric vehicles are projected to decline by 1.3% in 2024, while hybrid vehicle sales are expected to grow by 20% to 4.06 million units [3] - In China, the production and sales of new energy vehicles reached 6.968 million and 6.937 million units in the first half of the year, with a year-on-year growth of 41.4% and 40.3% respectively [3] - The automotive industry's future competitiveness will depend on product updates, sales channel strength, and market share, highlighting the importance of balancing traditional and new energy strategies [3]