Group 1 - The article highlights a rare appearance of the well-known entrepreneur and investor Duan Yongping in the documentary program "Together Say" Season 3, where he engages in a deep conversation with Wang Shi and Tian Pujun, marking a significant moment of collaboration [1][8] - Duan Yongping emphasizes the importance of honesty in marketing, stating that effective communication should not involve any lies, which is a principle he has adhered to since the beginning of his business endeavors [2][9] - The discussion includes insights on marketing strategies, particularly the use of celebrity endorsements, with Duan explaining how hiring Jackie Chan for advertising significantly increased audience engagement while keeping costs efficient [5][13] Group 2 - Duan Yongping shares that the cost of hiring Jackie Chan was a fraction of the overall advertising budget, suggesting that his presence could enhance the effectiveness of the campaign by attracting ten times the attention compared to other methods [5][13] - The article details the meticulous effort put into crafting advertising slogans, illustrating how the team worked diligently to ensure that every word resonated with the audience, reflecting a commitment to quality in marketing [6][14] - Wang Shi concludes that the key to successful marketing lies in the effort and dedication put into the work, reinforcing the notion that there are no shortcuts to effective communication [7][15]

创业这么多年来，我经常看到一类人，论勤奋，论努力，是没得挑的，但是就输在了不懂沟通。 努力，是职场的基本功；但让你的努力被看见、被认可、被兑换成价值，靠的却是沟通的艺术。 你不懂沟通，再努力可能都会白费。今天，我们就来聊聊这个话题。 不懂沟通的4种常见表现 一个人不懂沟通，是有以下四个典型表现的。 1.答非所问 2.避重就轻 还有一类人，在沟通的时候，总是刻意回避核心矛盾或自身责任，每次只挑安全的点说。 一个项目没做好，他会用次要信息去掩盖主要问题，缺乏承担责任的勇气。 他的回答永远不在点子上，领导要的是A，他却滔滔不绝讲了B、C、D。 比如，领导问："这个项目下周能上线吗？请评估一下风险。" 比如，领导问："这次活动效果不及预期的原因是什么？" 他回答："主要是因为上周三竞争对手正好也发布了类似产品，还有就是大环境不好，影响了用户线下 参与的热情。" 他回答："我们团队这段时间加班很多，开发也很辛苦，我自己基本每天都12点以后才睡……" 你看，他说得很真诚，但一个关键事实没有表达：能不能上线？风险在哪里？能不能负责？ 领导的核心目的在于结果和风险控制，这是关于"效率"的询问。而他的回答却是关于"过程"和"辛 ...