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一年赚6万,小天才批量制造未成年「大佬」
36氪· 2025-10-31 09:17
宇少、天少、清欢、江妄、宇曦、流年…… 坊间 流传着一份圈内"大佬"名单, 他们 平均 年龄 只有11-17岁,初高中在读。 上榜 需要 60万 点赞 起步 , 另外还得考核圈内的人气知名度。 因为 掌握着 更多资源 , 大佬 中 也不乏 账号 的 倒卖者 , 帮别人 成为 大佬 也是 一门 生意 。 一块售价超过2000元的儿童手表,背后是一个由点赞数、虚拟交易和社交阶层构成的江湖。在这个江湖里,诈骗、网暴和涉黄也时有发生。 文 | 孟星萌 编辑 | 赵子坤 来源| 凤凰网科技(ID: ifeng_tech ) 封面来源 | 视觉中国 18岁的靈师在小天才手表上,拥有150个好友,主页有超过100万个点赞——这样一个账号价值1000元。 像始祖鸟、lululemon一样,小天才是中产家庭小成员的标配。仰望汽车总经理胡晓庆就曾发微博感叹,仰望粉丝群体中有6年级的小学生,这个资深粉丝 还是小天才手表圈里"仰望粉丝群"群主。 "多数都是A7-A9的家庭" ( 指 家庭 总资产 在 百万级 到 上亿 级 ) ,靈师说 , 这些人 的 父母 多 是 公务员 、 高知 教授 或商人。 作为 "佬中佬", 阡陌 主页点赞 ...
一年赚6万,小天才批量制造未成年“大佬”
创业邦· 2025-10-30 03:34
来源丨 凤凰网科技 (ID: ifeng_tech ) 作者丨 孟星萌 以下文章来源于凤凰网科技 ,作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号,带你直击真相。 这 最终 助推 了 小天才 的 圈子文化 , 从线上 一直 蔓延到现实。在中小学生群体中,如果你的手 表不是小天才,就会被排除在社交圈外。 为了不让孩子过早接触手机,又出于安全、联络的需求,不少家长选择了小天才手表。"孩子说必须 买小天才,如果要买别的品牌宁可不要手表。" 编辑丨 赵子坤 图源丨即梦AI 18岁的靈师在小天才手表上,拥有150个好友,主页有超过100万个点赞——这样一个账号价值1000 元。 宇少、天少、清欢、江妄、宇曦、流年…… 坊间 流传着一份圈内"大佬"名单, 他们 平均 年龄 只有 11-17岁,初高中在读。 上榜 需要 60万 点赞 起步 ,另外还得考核圈内的人气知名度。 因为 掌握 着 更多资源 , 大佬 中 也不乏 账号 的 倒卖者 , 帮别人 成为 大佬 也是 一门 生意 。 像始祖鸟、lululemon一样,小天才是中产家庭小成员的标配。仰望汽车总经理胡晓庆就曾发微博感 叹,仰望粉丝群体中有6年级的小学生,这 ...
成龙和郭富城,谁才是真正的广告天王?
Sou Hu Cai Jing· 2025-09-19 00:45
Group 1 - The article discusses the contrasting brand endorsement philosophies of two iconic figures, Aaron Kwok and Jackie Chan, highlighting how their unique approaches reflect broader commercial truths [7]. - Aaron Kwok's endorsements span various industries, from fashion to technology, showcasing a blend of artistic and commercial success, while maintaining a timeless appeal [3][8]. - Jackie Chan, despite being labeled a "brand killer," has created significant commercial success through his endorsements, illustrating the unpredictable nature of market dynamics [5][8]. Group 2 - The analysis emphasizes that the longevity of a brand is influenced by internal factors such as supply chain resilience and market sensitivity, rather than solely by celebrity endorsements [8]. - Both celebrities represent different aesthetic values in brand endorsement, yet they converge on the idea that quality is essential for a brand's enduring success [8].
段永平最低调门徒,一己之力,完胜华为、小米
创业家· 2025-07-03 09:57
Core Viewpoint - The article discusses the success of the children's smartwatch brand "小天才" (Xiao Tian Cai), led by Jin Zhi Jiang, who has created a social ecosystem for children that drives parents to purchase the product, highlighting the unique business strategy of appealing to children's social needs while ensuring parental approval [3][4][29]. Group 1: Market Position and Strategy - Xiao Tian Cai has become a dominant player in the children's smartwatch market, with a market share projected to reach approximately 35% by 2024, surpassing competitors like Huawei and Xiaomi, which together hold about 25% [29]. - The brand's strategy focuses on creating a social network among children, where the smartwatch serves not just as a communication tool but as a status symbol, fostering a sense of belonging and peer recognition [15][20]. - Jin Zhi Jiang's approach involves understanding the separation between the buyer (parents) and the user (children), leading to a product that satisfies both parties' needs [10][8]. Group 2: Product Features and User Engagement - The smartwatch includes features like "微聊" (micro chat) for exclusive communication among users, creating a closed social circle that enhances user engagement [15][16]. - Unique design elements, such as the ability to "碰一碰" (tap to add friends) and gamified elements like a points system, encourage children to interact and compete, further embedding the product into their social lives [19][22]. - The points system has evolved into a form of currency among children, with a market exchange rate that has inflated from 10 points to 150-200 points for 1 RMB, indicating a strong engagement and value perception among users [23][24]. Group 3: Business Philosophy and Legacy - Jin Zhi Jiang's business philosophy is influenced by his mentor, Duan Yongping, emphasizing the importance of understanding market needs and innovating accordingly, as seen in the historical success of products like 小霸王 (Little Tyrant) and 步步高 (Bubugao) [31][45]. - The continuous product iteration strategy, akin to Apple's model, ensures that children feel the need to upgrade to the latest version, thus maintaining a cycle of repeat purchases [26][28]. - The article highlights the broader implications of this business model, suggesting that it reflects a deeper understanding of children's social dynamics and the evolving landscape of consumer behavior in the digital age [50].
128岁,这所高校走出了一个投资天团
母基金研究中心· 2025-05-20 16:04
Core Viewpoint - Zhejiang University has played a significant role in China's higher education and has produced numerous successful entrepreneurs and investors, particularly in the field of technology and innovation [1][2]. Group 1: "Hangzhou Six Little Dragons" - The "Hangzhou Six Little Dragons" are notable for their focus on "hard technology," including artificial intelligence, robotics, and brain-computer interfaces, aiming to reshape industry logic and break technological barriers [2]. - Zhejiang University has been at the forefront of artificial intelligence since establishing its computer science department in 1978, becoming one of the first universities in China to offer an undergraduate program in AI in 2019 [2][3]. - Founders of several "Hangzhou Six Little Dragons" companies, such as DeepSeek and Cloud Deep Technology, are alumni of Zhejiang University, showcasing the university's influence on entrepreneurship [2][3]. Group 2: Alumni Achievements - As of May 17, 2024, 351 alumni from Zhejiang University hold key positions in 313 listed companies, indicating the university's strong entrepreneurial ecosystem [4][5]. - The "Future Entrepreneurs Cultivation Project," initiated in 1999, has produced 128 startups with a total market value exceeding 100 billion yuan, highlighting the university's commitment to fostering innovation [5]. - Zhejiang University's innovation culture emphasizes the integration of technological and industrial innovation, creating a vibrant ecosystem that supports startups at various growth stages [5]. Group 3: Notable Investors - Notable investors from Zhejiang University include Duan Yongping, known as the "father of industry" and "Chinese Buffett," who has made significant contributions to the tech industry and value investing [6][7]. - Duan Yongping has made substantial donations to Zhejiang University, supporting its development and infrastructure, reflecting his commitment to giving back to his alma mater [7]. - Other prominent investors include Chen Yuemeng, founder of Zhejiang Merchants Venture Capital, and Wang Huai, founder of Linear Capital, both of whom have made significant impacts in their respective fields [8][9][10].
80后的中年危机
投资界· 2025-03-01 07:35
以下文章来源于凤凰WEEKLY ,作者卢伊 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 一个时代。 记者丨卢伊 编辑丨段文 新媒体编辑|闫如意 来源 | 凤凰WEEKLY (ID:phoenixweekly) 80后的中年危机,来得格外的迅猛。 青山资本在年度消费报告《35岁,中国式中年》中指出,尽管全球范围内的中年危机往往在四五十岁才逐渐显现。 但在中国,随着产业结构、劳动者教育水平的高速变化,35岁以上的劳动力正在被市场出清。 无数政策优惠、就业求职、婚育观念等,也将35岁作为一道门槛,过之即弃。 "好像35岁有一道无形的门,走进去了便'隐入尘烟'。" 在这份报告推出的2024年,35岁有了更为具体的指代——他们出生于1989年,是80后中的最后一批。 尽管他们距离通常意义上的"中年"仍有一定距离,但当35岁成为迈入中年的新标准,这意味着: 整个80后群体已集体步入中年,提前直面来自职场、家庭和社会的中年危机。 80后,这是一个拥有2.2亿人口的庞大群体,他们是中国第一代独生子女,也是教育改革的试验品、东西方思想碰撞的产物。 中国社会科学院研究员沈杰曾指出,这代人出生在改革开放开启的80年代, ...