Core Viewpoint - The article discusses the challenges and strategies of private universities in China, particularly focusing on Ningbo Oriental Institute of Technology, which aims to attract quality students through high tuition fees and scholarship offerings, amidst a declining birth rate and increasing competition in higher education [4][6][22]. Group 1: Ningbo Oriental Institute of Technology - Ningbo Oriental Institute of Technology has introduced a high tuition fee of 96,000 yuan per year, which is significantly higher than many public universities, but offers scholarships that effectively allow the first cohort of students to attend for free [5][6]. - The university has made substantial progress since its establishment in 2020, attracting 16 academicians and 52 national-level talents, and securing 2.37 billion yuan in research funding [4][6]. - The pricing strategy reflects a blend of educational quality and commercial acumen, aiming to position the university as a premium institution [6][22]. Group 2: Trends in Higher Education - The article highlights a trend of declining birth rates in China, with the number of newborns dropping below 10 million in 2022, which will significantly impact future university enrollments [14][16]. - The total enrollment in higher education is projected to increase from 7.3 million in 2015 to 10.68 million in 2024, but this growth is unsustainable due to the declining birth rate [14]. - The oversupply of university graduates is leading to a "seller's market" for diplomas, diminishing the value of degrees across institutions, including top-tier universities [20][22]. Group 3: Implications for Private Universities - Many private universities have ceased enrollment due to various challenges, including financial difficulties and inadequate facilities, while public universities face fewer closures [10][12]. - The financial viability of private universities heavily relies on tuition fees, making them more susceptible to market fluctuations, particularly employment rates and birth rates [13][19]. - The article suggests that without significant changes to meet market demands, many universities may face closures or drastic reductions in enrollment [18][23].