Core Viewpoint - China Southern Airlines (CSA) has officially broken the convention of "generally closing check-in 30-40 minutes in advance" by introducing the "One Minute Boarding" service, allowing passengers to board 15 minutes before flight departure, targeting high-end business travelers and enhancing competitiveness on the Beijing-Guangzhou route [1][6][10] Group 1: Service Details - The "One Minute Boarding" service eliminates the previous check-in cut-off time, allowing passengers to complete security checks and reach the boarding gate 15 minutes before departure [3][4] - This service is designed to provide convenience for business travelers who often face tight schedules due to last-minute meetings or trips, thus improving travel efficiency [3][6] - Passengers with checked luggage still need to complete check-in 30 minutes before departure, indicating limitations for certain travelers [5][10] Group 2: Market Strategy - CSA aims to capture the high-end business traveler market, particularly in the competitive Beijing-Guangzhou route, where it currently holds a lower market share compared to the Beijing-Shanghai route [6][7] - The introduction of this service is part of CSA's broader strategy to enhance its dual-hub layout in Guangzhou and Beijing Daxing, covering key economic regions [7][8] - The service is expected to improve CSA's appeal to business travelers, especially given the distance disadvantage of Beijing Daxing Airport compared to Beijing Capital Airport [7][10] Group 3: Implementation Challenges - The successful implementation of the "One Minute Boarding" service in other routes will depend on the airport's capacity and the collaboration between airlines and airports [10][11] - CSA has established efficient cooperation mechanisms with airports to ensure quick security checks and boarding processes, which are crucial for the service's success [10][11] - The service's applicability may vary based on specific flight conditions, such as the distance from security to the boarding gate and the need for checked luggage [10][11]