Core Insights - Mercedes-Benz delivered over 575,000 new vehicles in China in 2025, maintaining a leading market share in the core luxury segment and achieving growth in high-end product lines despite industry fluctuations [2][3][5] - The year 2026 marks the 140th anniversary of the invention of the automobile and the 40th anniversary of Mercedes-Benz's entry into the Chinese market, with plans for a comprehensive product refresh and technological upgrades [2][9][16] Market Performance - In 2025, Mercedes-Benz sold 2.16 million vehicles globally, with China contributing over 575,000 units, making it the largest single market [3] - The luxury car market in China saw a 10% decline in sales for vehicles priced above 300,000 yuan, yet Mercedes-Benz maintained its dominance in the 300,000 yuan and above segment with 339,000 units sold [3][5] - Mercedes-Benz's domestic models accounted for 250,000 units, while imported vehicles totaled 91,000 units, with a significant portion of high-value models [5] High-End Product Growth - The AMG series saw a 7% increase in global deliveries, reaching 145,000 units, while the G-Class achieved a record high of 49,700 units delivered [5] - The Maybach GLS SUV experienced a nearly 14% increase in deliveries, with a total of 12,000 units sold in China, highlighting the brand's appeal to high-net-worth customers [5][9] Strategic Adjustments - Mercedes-Benz is proactively optimizing its retail network and enhancing service experiences to ensure consistent high-quality service for customers amid market fluctuations [8] - Over 30 dealers completed the "Network Upgrade Plan" in 2025, and new service points were established in previously underserved markets [8] Future Plans - In 2026, Mercedes-Benz plans to launch over 15 new and updated models, covering various luxury segments and incorporating multiple powertrain options [9][16] - The company is accelerating the implementation of intelligent technologies, with plans for multiple OTA updates for vehicles equipped with the MB.OS operating system [13][16]