高端家用SUV
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29.98万元起售,腾势N8L切入高端家用SUV红海丨智驾前线
雷峰网· 2025-10-29 07:49
Core Viewpoint - Tengshi N8L is positioned as a high-performance family SUV, focusing on comfort, luxury, and spaciousness, aiming to meet the needs of multi-generational families [4][11][14]. Group 1: Product Launch and Market Response - Tengshi N8L was officially launched on October 28, with two versions priced at 299,800 yuan and 329,800 yuan, reflecting a 20,000 yuan reduction from the pre-sale prices [6][56]. - The pre-sale market response was reported as "exceeding expectations," indicating strong consumer interest [5][55]. - The launch event featured an increase in live sales, showcasing a shift in marketing strategy [3]. Group 2: Product Features and Specifications - The N8L is designed as a six-seat SUV with dimensions of 5200x1999x1820 mm and a wheelbase of 3075 mm, providing ample interior space [15][13]. - The vehicle's interior space reaches 6.11 square meters, offering over 1 square meter per passenger, enhancing comfort for all occupants [17]. - It includes a "4+N" seating layout, electric seats across all rows, and a variety of storage solutions, including a 51L hidden compartment [18][14]. Group 3: Performance and Safety - The N8L features a combined power output of 762 horsepower, achieving 0-100 km/h in just 3.9 seconds, showcasing its high-performance capabilities [30][29]. - It incorporates advanced safety features, including a cage body structure made from high-strength steel and a braking system that reduces stopping distance to 35.4 meters [39][41]. - The vehicle has set a world record for high-speed evasive maneuvers, demonstrating its stability and safety under extreme conditions [33]. Group 4: Technology and Connectivity - The N8L is equipped with the Dilink smart cockpit and a multi-screen system, enhancing the in-car entertainment experience [24][25]. - It features the "Tian Shen Zhi Yan" driving assistance system, which includes a laser radar and 30 sensors for advanced driving capabilities [36]. - Collaborations with brands like Midea and others aim to enhance the vehicle's smart home connectivity, addressing competition from brands with established ecosystems [25][27]. Group 5: Competitive Landscape and Market Strategy - Tengshi N8L targets the 300,000 yuan SUV market, competing with luxury brands like BMW and Mercedes-Benz, as well as domestic high-end models [57][58]. - The vehicle's competitive advantages include superior dimensions, space, configuration, and power compared to rivals [58]. - The company aims to strengthen brand building and user engagement to secure a foothold in the family SUV market amidst increasing competition [58].