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格力市场总监朱磊:过去说董明珠走过的路寸草不生,但如今她领导的行业枝繁叶茂
凤凰网财经· 2025-07-03 12:32
Core Viewpoint - The article emphasizes the importance of Chinese companies, particularly Gree Electric Appliances, in the global market and highlights the company's commitment to innovation and quality over mere scale [1][2]. Group 1: Gree Electric Appliances' Market Position - Gree is recognized as the leading brand in air conditioning, with a significant market presence, while other product categories like refrigerators and washing machines do not necessarily have Chinese brands at the top [1]. - Gree's recent business performance shows a 24% increase in ice washing products and over 40% in water purification products [1]. - The company has successfully maintained a high-end market position without engaging in price wars, focusing instead on technological advancements [1][3]. Group 2: Leadership and Corporate Culture - Gree's corporate culture emphasizes loyalty, hard work, and a commitment to societal contributions, rejecting labels such as "returnees" or "elite" in favor of a focus on practical skills and dedication [2]. - The leadership of Dong Mingzhu is portrayed as transformative, creating a thriving environment for the industry rather than a barren one [1][2]. Group 3: Profitability and Industry Impact - Gree achieves over 13% net profit in overseas markets, which sets a benchmark for other air conditioning companies, enabling them to reach close to 10% net profit [3]. - The article suggests that the overall profitability of the air conditioning industry is significantly supported by Gree's market strategies and performance [3].