从机床到矿井空调，从芯片到电池，这是董明珠对特定技术的又一次战略押注。 从机床到矿井空调，从芯片到电池，这是董明珠对特定技术的又一次战略押注。 2016年，董明珠想收购格力钛的前身。但被中小股东联合阻击，相关15项议案全被否定了。这是她担任 董事长以来，第一次碰壁。如果换成你，是不是就直接放弃了？但她却说，我赌上全部身家也要干。反 手以个人名义，出资23.4亿，还拉上了王健林、刘强东一起投。后来公司创始人卷款跑路，又是董明珠 接下了烂摊子。但当时的主流市场，像比亚迪、宁德时代，做的都是磷酸铁锂、三元锂电池。因为成本 高，钛酸锂电池的装机量，还不到1%。董明珠却说，我们选择项目，不是为了能赚钱去做，而是为了 未来发展需要。 你开过电车吗？三元锂、磷酸铁锂电池，虽然续航远，但安全性一直被人吐槽。格力钛结构稳到根本不 怕火，在零下50度的芬兰，零上60度的阿联酋沙漠，都能正常工作。更狠的是，别人快充5分钟跑400公 里，它6分钟直接满电。能充放3万次，用30多年。有人揪着能量密度低，目前只能用在大巴车上说事， 2016年，董明珠想收购格力钛的前身。但被中小股东联合阻击，相关15项议案全被否定了。这是她担任 董事长以 ...

Core Insights - Sharp has ventured into the automotive industry by unveiling its LDK+ electric MPV concept car at the Tokyo Motor Show, which is designed to be an extension of the living room and is expected to launch in 2027 [1] - The concept features rotating seats, a retractable screen for cinema-like experiences, and AIoT connectivity that allows integration with home appliances [1] Industry Trends - The home appliance market has become increasingly competitive, prompting companies to explore new growth avenues such as automotive manufacturing [2] - Xiaomi's smart electric vehicle and AI business saw a gross margin increase to 26.4% in Q2, while its IoT and lifestyle products achieved a gross margin of 22.5%, indicating strong performance compared to other appliance manufacturers [2] Strategic Advantages - Home appliance companies possess inherent advantages in entering the automotive sector, as they can leverage their expertise in smart connectivity and the overlapping user demographics between home appliances and vehicles [3] Company Strategies - Haier has entered the used car market through its subsidiary, Katai Chi, and invested $1.8 billion to acquire a controlling stake in Autohome, further integrating into the automotive supply chain [4] - Midea focuses on core automotive components rather than manufacturing vehicles, committing $1 billion over ten years to develop leading technologies in this area [4] - Gree has invested in the bus sector, acquiring a controlling stake in Yinlong New Energy and rebranding it as Gree Titanium, with its batteries being used in public transport [4] Emerging Players - Skyworth has invested 10 billion yuan in automotive ventures, with plans to invest an additional 30 billion yuan, aiming to rank among the top 10 global automotive manufacturers [5] - Stone Technology has launched its electric vehicle, Extreme Stone 01, which has seen increasing sales, achieving 1,426 units in October [5] - New entrants like Chasing have announced plans to manufacture vehicles, targeting high-end markets with ambitions to compete with brands like Bugatti and Rolls Royce [5]

Core Viewpoint - The article emphasizes the importance of Chinese companies, particularly Gree Electric Appliances, in the global market and highlights the company's commitment to innovation and quality over mere scale [1][2]. Group 1: Gree Electric Appliances' Market Position - Gree is recognized as the leading brand in air conditioning, with a significant market presence, while other product categories like refrigerators and washing machines do not necessarily have Chinese brands at the top [1]. - Gree's recent business performance shows a 24% increase in ice washing products and over 40% in water purification products [1]. - The company has successfully maintained a high-end market position without engaging in price wars, focusing instead on technological advancements [1][3]. Group 2: Leadership and Corporate Culture - Gree's corporate culture emphasizes loyalty, hard work, and a commitment to societal contributions, rejecting labels such as "returnees" or "elite" in favor of a focus on practical skills and dedication [2]. - The leadership of Dong Mingzhu is portrayed as transformative, creating a thriving environment for the industry rather than a barren one [1][2]. Group 3: Profitability and Industry Impact - Gree achieves over 13% net profit in overseas markets, which sets a benchmark for other air conditioning companies, enabling them to reach close to 10% net profit [3]. - The article suggests that the overall profitability of the air conditioning industry is significantly supported by Gree's market strategies and performance [3].