家电圈又整大活了！ 最近，做家电的夏普居然跨界造车了，而且29日东京车展一开幕，夏普的车就被围观了。 这次夏普"整活"带来的是LDK+的纯电MPV概念车，被称为"客厅的延伸"，而且据说这款车2027年就能 上市。 那亮点在哪儿呢？根据夏普的介绍，旋转座椅一转，变客厅；屏幕一拉，变电影院；AIoT互联一开， 车还能和你家空调、洗衣机、厨房电器联动！ 夏普的理念，与国内企业提到的"人车家"生态不谋而合。 不同企业做车的思路也各有差别。 家电巨头海尔通过卡泰驰切入二手车生意，今年2月，又斥资18亿美元控股汽车之家，进一步布局汽车 产业链。 美的不造车，却深度绑定"蔚小理"，在压缩机等汽车核心零部件领域发力，并称10年要在汽车部件领域 投入10亿美元做领先技术的研发攻克。 格力不造家用车，却布局公交车赛道。早在2016年，格力就入股银隆新能源，并于2021年以18亿元控股 银隆、改名为格力钛，时至今日，在北京等地依旧能看到搭载格力钛电池的公交车身影。 除了白电巨头，黑电企业也在布局造车赛道。 其实，近年来越来越多家电企业跨界，一方面，家电市场渐成红海，竞争日趋激烈。 从不同产品的毛利率就能看出来。以小米为例，今年二季 ...

Core Viewpoint - The article emphasizes the importance of Chinese companies, particularly Gree Electric Appliances, in the global market and highlights the company's commitment to innovation and quality over mere scale [1][2]. Group 1: Gree Electric Appliances' Market Position - Gree is recognized as the leading brand in air conditioning, with a significant market presence, while other product categories like refrigerators and washing machines do not necessarily have Chinese brands at the top [1]. - Gree's recent business performance shows a 24% increase in ice washing products and over 40% in water purification products [1]. - The company has successfully maintained a high-end market position without engaging in price wars, focusing instead on technological advancements [1][3]. Group 2: Leadership and Corporate Culture - Gree's corporate culture emphasizes loyalty, hard work, and a commitment to societal contributions, rejecting labels such as "returnees" or "elite" in favor of a focus on practical skills and dedication [2]. - The leadership of Dong Mingzhu is portrayed as transformative, creating a thriving environment for the industry rather than a barren one [1][2]. Group 3: Profitability and Industry Impact - Gree achieves over 13% net profit in overseas markets, which sets a benchmark for other air conditioning companies, enabling them to reach close to 10% net profit [3]. - The article suggests that the overall profitability of the air conditioning industry is significantly supported by Gree's market strategies and performance [3].