Core Viewpoint - SAINT BELLA Inc. has successfully listed on the Hong Kong Stock Exchange with a strong market debut, indicating robust investor interest and confidence in the company's business model and growth potential [1][3]. Group 1: IPO Details - The company issued 109.7 million shares at an offering price of HKD 6.58, with a closing price of HKD 8.80 on the first day, resulting in a market capitalization of HKD 53.66 billion [1][2]. - The global offering was oversubscribed by more than 15 times, while the Hong Kong public offering saw a subscription rate of 193 times [3]. Group 2: Business Overview - SAINT BELLA operates three main business lines: maternity centers, home care services, and women's health functional foods [3]. - The company has established a network of 96 high-end maternity centers under its brands, including 62 self-operated and 34 managed centers, with plans to expand further [3][4]. Group 3: Financial Performance - Revenue figures from 2021 to 2024 show a growth trajectory, with total revenues of RMB 259 million, RMB 472 million, RMB 560 million, and RMB 799 million, respectively [3]. - The maternity center business is the core revenue driver, contributing over 80% of total income, with specific revenues of RMB 233 million, RMB 407 million, RMB 468 million, and RMB 678 million for the same period [3]. Group 4: Pricing and Market Position - SAINT BELLA positions itself as a high-end maternity service provider, with package prices starting at HKD 138,800 for a 28-day stay, earning the nickname "the Hermes of maternity centers" [4]. - The company also offers customized home care services and has seen a 52.4% year-on-year growth in this segment, reaching RMB 69.07 million in 2024 [4]. Group 5: Future Plans - The company plans to expand its maternity center network by approximately 55 new centers from 2025 to 2029, including 4 to 5 overseas centers [4]. - SAINT BELLA is exploring new retail brands and products aimed at postpartum women and infant care, with plans to launch new retail brands starting in 2026 [5].

Core Viewpoints - Despite positioning as a high-end postpartum care service, "圣贝拉" has faced significant financial losses, with an adjusted net loss of 44.63 million yuan in 2022, and high costs eroding profits, as rental and labor costs account for nearly 70% of sales costs [1][4] - The company has been exposed to multiple compliance risks, including penalties for unlicensed medical practices and allegations of false advertising, which have raised concerns about its operational integrity [1][5] - "圣贝拉" has been criticized for misleading marketing claims regarding its staff qualifications and services, which have been deemed non-authoritative and misleading [1][18] Financial Performance - "圣贝拉" reported revenues of 472 million yuan in 2022, with adjusted net profits showing instability, fluctuating from a loss of 44.63 million yuan in 2022 to a profit of 20.77 million yuan in 2023 [4][12] - The core business segments include postpartum care, family child care services, and women's functional foods, with postpartum care consistently contributing over 80% of total revenue [6][8] - The average revenue per postpartum care client has remained around 220,000 yuan from 2021 to the first half of 2024, but the number of clients per center has significantly decreased [9][10] Compliance and Legal Issues - "圣贝拉" has faced legal challenges, including a court ruling for commercial defamation against a competitor and penalties for unlicensed medical practices [5][15][20] - The company has been involved in multiple compliance violations, including unauthorized lending practices and misleading advertising claims, which have resulted in fines and reputational damage [20][21] - Allegations of promoting surrogacy services in recruitment materials have raised further regulatory concerns [21] Market Position and Challenges - The high-end postpartum care market is fragmented, with "圣贝拉" holding only about 1% market share despite claiming to have the largest network of high-end centers [25] - The declining birth rate in China poses a significant threat to the business model, as the number of newborns has decreased by over 40% from 2018 to 2023, impacting customer acquisition [26] - The operational model of "圣贝拉" faces challenges in balancing luxury positioning with profitability, compounded by ongoing compliance issues that threaten its market reputation [26]