Core Insights - The article highlights the evolution of the cup and pot industry from mere functional items to expressions of lifestyle and aesthetic taste, with Gemi positioning itself as a high-end Chinese brand since its establishment in 2018 [1] Group 1: Market Strategy - Gemi initially entered the market through a "shop-in-shop" model, collaborating with high-end supermarkets like Cool Play, Pang Donglai, Sam's Club, and Ole, achieving coverage in over 35,000 shop-in-shop locations within a few years [2] - The brand's strategy balances user demand with commercial goals, allowing consumers to perceive fashionable cups and pots as diverse expressions of lifestyle and social culture [2] Group 2: Consumer Experience - With market recognition established, Gemi is shifting focus from broad outreach to in-depth consumer experiences by setting up independent counters in key cities starting in 2025 [3] - These independent counters offer a complete brand narrative, emphasizing the choice of materials like titanium and the characteristics of artist collaboration products, providing an immersive experience of Gemi's lifestyle aesthetics [3] Group 3: Brand Narrative and Future Plans - Gemi aims to redefine the value of "Made in China" by transforming beauty into tangible cultural art, with each product serving as a portable piece of art [4] - The brand has strengthened its narrative by enlisting global ambassadors, such as Song Qian and Pan Zhanle, to embody the core attributes of high-end, fashionable, and healthy living, thereby expanding its retail presence and brand influence both domestically and internationally [4]