消费时代，杯壶已不再是单一的功能性容器，而逐渐成为生活方式与审美品位的表达。格米坚持"中国 高端杯壶品牌"的定位，自2018年创立以来，始终在行业中探索创新路径，从产品到渠道、从设计到文 化，不断刷新着大众对"杯壶"的认知。如今，格米又迎来新的篇章——线下独立专柜在全国遍地开花， 成为品牌发展的又一里程碑。 35000+店中店燎原之势，格米的入局很"balance" 初入局时，格米看似在一个传统行业赛道，却选择了截然不同的产品与渠道打法。没有直接一头扎进线 下专柜，而是先通过"店中店"的形式快速铺开市场，逐渐平衡用户需求与商业目标。凭借与酷乐潮玩、 胖东来、山姆、Ole等高端商超的合作，格米迅速进入消费者视野，仅用几年时间就完成了35000+店中 店的覆盖。格米用大范围的触点让更多人感受到：时尚的杯壶可以不只是工具，还可以是生活方式、社 交文化的多样表达。 独立专柜遍地开花，格米逐步重构消费体验 当市场认知建立完成，格米将重心从"广"转向"纵深"。2025年起，格米陆续在安徽阜阳、浙江宁波、浙 江瑞安、陕西西安、甘肃兰州等腹地城市的重点综合体投设专柜。与商超货架上的"快消体验"不同，独 立专柜承载的是完整的品 ...

Group 1 - The core viewpoint is that Chinese brands have a leading position in global development primarily in terms of quantity, but there is significant room for improvement in brand value [1][4] - Recent customs data shows resilience in Chinese manufacturing, with a year-on-year export growth of 8.1% in April 2025, despite a 21% decline in exports to the US [2] - Exports to non-US regions increased by 13%, with ASEAN exports growing by 20.8%, indicating a shift in export destinations and a trend towards higher value, brand-premium products [2] Group 2 - The trade war has prompted many companies to realize that without a brand, products cannot command higher prices in overseas markets, leading to a stronger focus on brand building [3] - Companies with established brand recognition are more resilient to external impacts, while those without are facing significant challenges [3] - The urgency for brand development is emphasized, particularly for companies with stable supply chains and mature product lines, as they seek to build long-term brands rather than relying on short-term sales [3] Group 3 - The transition from manufacturing to branding is a critical issue for China's economy, especially in the context of a complex international trade environment [4] - The World Bank data indicates that leading Chinese brands have surpassed US brands in global industrial value share, with Chinese manufacturing accounting for 30% of the global total [4] - However, Chinese brands only account for 18% of global brand value, highlighting the need for further development in brand value [4] Group 4 - Building a brand "going abroad" ecosystem requires collaboration among government, enterprises, and society, along with optimizing industrial layout for brand internationalization [5] - Companies like Shuangma Plastics are gradually increasing their own brand share to nearly 10% while facing challenges in establishing high-end brands [5] - Concerns about intellectual property during the transition to domestic sales are influencing product selection for the domestic market [5] Group 5 - Companies like Shanghai Silode Industrial Co., which maintain a significant portion of their US market share, are focusing on brand building to stand out in domestic and emerging markets [6] - The trend of Chinese companies pursuing brand development is attracting increased investment from multinational firms like The Trade Desk in China [6] - The focus areas for investment include consumer electronics, smart home products, and cultural output, with a notable increase in brand advertising budgets from Chinese clients [6][7] Group 6 - There is a growing willingness among Chinese clients to allocate part of their budget to brand building rather than solely focusing on ROI [7] - The rise of CTV (smart TV) as a core element of quality internet advertising is changing the approach to brand promotion, moving from a volume-based strategy to a brand-centric strategy [7]

央广网北京4月28日消息（记者王娴）据中央广播电视总台中国之声《新闻有观点》报道，200毫升 的"轻量杯"已是流行款的上限，120毫升的"袖珍杯"才正中下怀。按照一口能喝50毫升计算，两口半就 能解决的"袖珍杯"究竟谁在买？从大容积保温杯，到两口一杯的"袖珍杯"，保温杯怎么越做越小？个性 化需求的创新背后，又反映出怎样的消费迭代趋势？ 大容量到袖珍杯，保温杯怎么越做越小？ 场景多元化的背景下催生的新消费需求逐渐影响到杯壶行业，在许崇毅看来，口袋杯、迷你杯这类 袖珍保温杯的流行，是杯壶行业个性化消费趋势的一种典型表现。针对旅行外出、工作生活等不同场景 需求推动下的产品设计，也随着"用途的精细化"不断加强，保温杯的多元化正成为趋势。 中央广播电视总台中国之声《新闻有观点》特别策划"行业洞察"，对话中国日用杂品工业协会杯壶 分会秘书长许崇毅、国产著名杯壶制造企业副总经理姚益权，一起聊聊小小保温杯的大变迁。 消费者为何青睐袖珍的保温杯？许崇毅从"适宜焖泡、携带方便"来分析。在他看来，袖珍保温杯完 美解决了当下年轻消费者外出携带不便的难题，符合了年轻人追求精巧方便的消费需求。同时，"这种 小容量的保温杯特别适合焖泡虫草 ...