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越窑考古新发现:浙江宁波发现一处东汉龙窑遗址
Xin Hua She· 2025-10-17 23:13
Core Insights - The discovery of a well-preserved Eastern Han dynasty Yue kiln site in Cicheng Town, Ningbo, highlights the historical significance of the region in porcelain production [1][9] - The archaeological excavation, approved by the National Cultural Heritage Administration, was conducted to support the construction of the Tongsujiaying Railway, revealing a 22.5-meter-long dragon kiln [3][4] Group 1: Archaeological Findings - The dragon kiln at Guotangao site consists of three main parts: the kiln head, kiln bed, and kiln tail, with a large fire chamber measuring approximately 2.2 meters deep [4] - The kiln bed is elevated by about 1.2 meters compared to the fire chamber, facilitating airflow and enhancing temperature control during the firing process [4] - Various types of porcelain and kiln tools were unearthed, including daily-use items such as jars, pots, and basins, predominantly featuring green and black glazes with typical Eastern Han decorative patterns [6][9] Group 2: Historical Context - The Yue kiln tradition began in the Eastern Han period and continued until the Southern Song dynasty, initially centered in Shaoxing and later shifting to the Cixi area [9] - The Guotangao kiln site represents a transitional phase in the development of Yue kiln craftsmanship, providing crucial insights into the evolution of black-glazed porcelain [9]
格米线下专柜加速落地,打响中国高端杯壶品牌
Jin Tou Wang· 2025-10-09 04:32
Core Insights - The article highlights the evolution of the cup and pot industry from mere functional items to expressions of lifestyle and aesthetic taste, with Gemi positioning itself as a high-end Chinese brand since its establishment in 2018 [1] Group 1: Market Strategy - Gemi initially entered the market through a "shop-in-shop" model, collaborating with high-end supermarkets like Cool Play, Pang Donglai, Sam's Club, and Ole, achieving coverage in over 35,000 shop-in-shop locations within a few years [2] - The brand's strategy balances user demand with commercial goals, allowing consumers to perceive fashionable cups and pots as diverse expressions of lifestyle and social culture [2] Group 2: Consumer Experience - With market recognition established, Gemi is shifting focus from broad outreach to in-depth consumer experiences by setting up independent counters in key cities starting in 2025 [3] - These independent counters offer a complete brand narrative, emphasizing the choice of materials like titanium and the characteristics of artist collaboration products, providing an immersive experience of Gemi's lifestyle aesthetics [3] Group 3: Brand Narrative and Future Plans - Gemi aims to redefine the value of "Made in China" by transforming beauty into tangible cultural art, with each product serving as a portable piece of art [4] - The brand has strengthened its narrative by enlisting global ambassadors, such as Song Qian and Pan Zhanle, to embody the core attributes of high-end, fashionable, and healthy living, thereby expanding its retail presence and brand influence both domestically and internationally [4]