"产业变革是适应新的经济环境和市场需求的良性调整，正在成为各地茶产业持续发展的新引擎。"王庆 介绍，全国茶叶生产大省已经积极开展农业数字化转型，稳步推进数字化基础设施配置，研究成果广泛 应用。如陕西、湖北、云南、福建、广西等省区以5G物联网监测墒情、气象等指标，优化灌溉及病虫 害防控策略；福建运用遥感卫星监测茶树生长、茶园环境；浙江试点精准采摘机器人；云南研发适用高 原山地的离线分级采茶机器人；云南、福建建设数字化交易平台，提升茶青交易效率；河南、福建、云 南、广西、安徽、海南、浙江、湖北利用区块链技术记录产销全链条数据，增强消费信任。 去年，全国各地坚持茶业高质量发展，持续稳定茶园面积，优化生产布局，推进老茶园改造，不断提升 茶园应对气候变化的韧性和生产技术水平，加速绿色低碳转型与技术集成示范推广，通过深挖多元化市 场需求、优化产品服务供给、推进品牌升级等举措，实现了茶产业的稳健发展。同时，行业仍然面临很 大困境，消费需求复苏缓慢、名优茶销量减少，为此，企业积极探索在产业链、供应链各环节寻找新突 破。"去年，各级行业社会组织、骨干茶企积极主动应对新形势、新需求，茶叶内销情况呈现稳中有调 态势。"中国茶叶流通 ...

在巴西圣保罗咖啡节展馆入口处，卡费洛公司创始人葆拉·维洛佐·坎波利纳正为参观者演示如何用一只 便携式咖啡浸泡袋做出一杯手冲咖啡。"只需热水，就能享受精品咖啡的风味。"她说。 在第四届圣保罗咖啡节上，"创新"成为咖啡行业最热关键词。该展会吸引来自巴西全国乃至海外的咖啡 品牌、种植者、设备商、消费者和咖啡文化爱好者参与，是拉美最具活力的精品咖啡展示平台之一。与 往年相比，今年的咖啡节处处传递出"创新"气息，从咖啡本身到包装形式、消费场景乃至生产设备，不 断涌现的新概念正在重塑人们对咖啡的认知。 "蘑菇口味咖啡、咖啡味巧克力、冷萃即饮胶囊……我们不只是来卖咖啡的，更是来讲故事、做实验、 听市场反馈的。"咖啡节主办方负责人卡约·丰特斯在接受记者采访时说，圣保罗咖啡节已成为品牌新品 发布和消费趋势验证的重要窗口，尤其受到年轻消费群体与新兴品牌青睐。 来自米纳斯吉拉斯州的品牌圣莫尼卡公司展出了其今年重点出口中国市场的新款咖啡产品。该公司自 2018年开始对华出口精品咖啡，公司创始人阿图尔·莫斯科菲安介绍，这款精品咖啡的包装不使用市面 上常见的塑料材质，完全采用能防水防潮的纸质材料，在保证咖啡品质的同时对环境也十分友好。 ...

央广网益阳7月11日消息（记者 黄珂岚）神奇的北纬30°线掠过湘中大地，在资水之滨孕育出一片茶香秘境。7月 10日，由央广网特别出品的大型地理人文纪录片《沿着纬度听中国》第一季第四集《茶之故乡》在央视十套播 出。本集镜头聚焦湖南安化，深入"中国黑茶之乡"，解码一盏醇厚黑茶中蕴藏的千年时光与文明印记。 安化，地处北纬30°黄金产茶带南端，群山环抱，云雾缭绕。这里拥有全球85%的冰碛岩地貌，历经六亿年风化的 独特土壤，富含锌、硒等有益元素。茶树生长在海拔500米至1000米的山间，生长缓慢，一年只采一季春茶。正是 这海拔带来的温度与光照差异，以及"高山云雾出好茶"的自然法则，赋予了安化茶叶内质丰厚、滋味甘甜清冽的 卓绝品质，自明清起便成为皇家贡品，在中国贡茶史上书写了浓墨重彩的篇章。 云上茶园（央广网发 安化县委宣传部 供图） 在安化田庄乡高马二溪村，"90后"新茶人谌利的双手正在茶青间游走——时而匀翻快炒，让叶片在滚烫铁锅中翻 飞起舞；时而转滚闷炒，以掌心温度唤醒茶叶内质；紧接着轻压慢揉，细观叶色由鲜绿渐转暗润，指尖感知着茶 汁渗出时的微妙黏稠。 渥堆发酵（来源：纪录片《沿着纬度听中国》第四集《茶之故乡》截图画 ...

以下文章来源于字母榜 ，作者薛亚萍 字母榜 . 让未来不止于大 来源|字母榜 作者|薛亚萍 编辑|王靖 直播间庆贺粉丝破3000万的余温未散，董宇辉就要面临独立后的一次关键考验。 第三方数据平台达多多显示，今年6月，与辉同行在抖音带货月榜排名第五，这是与辉同行今年以来首次跌出榜首位置。 流量数据同样呈现下滑趋势。飞瓜数据显示，2025年上半年，与辉同行直播间日均观看人次为1504万，较2024年同期的2750万大幅下降45%。 粉丝增长亦显乏力。2024年上半年，与辉同行的抖音粉丝数增长1200万；而今年上半年，粉丝增长为322万。 值得注意的是，董宇辉的个人抖音账号粉丝也在流失。过去四个月，董宇辉的个人抖音账号粉丝数下降60万，从2月份的2768万下滑至2707万。 显然，董宇辉的发展正在从巅峰期进入平稳阶段。这是所有流量型内容创作者难以回避的问题。 不过，与其他头部主播相比，这一进程在董宇辉身上显得更为突出。以疯狂小杨哥为例，2018年至2022年的五年时间，小杨哥抖音粉丝破亿，平均 一年粉丝增长约2000万。但是对于董宇辉来说，今年上半年与辉同行粉丝增长不足500万，而且个人账号粉丝流失60万。 但同时 ...

直播间庆贺粉丝破3000万的余温未散，董宇辉就要面临独立后的一次关键考验。 第三方数据平台达多多显示，今年6月，与辉同行在抖音带货月榜排名第五，这是与辉同行今年以来首次跌出榜首位置。 流量数据同样呈现下滑趋势。飞瓜数据显示，2025年上半年，与辉同行直播间日均观看人次为1504万，较2024年同期的2750万大幅下降45%。 粉丝增长亦显乏力。2024年上半年，与辉同行的抖音粉丝数增长1200万；而今年上半年，粉丝增长为322万。 值得注意的是，董宇辉的个人抖音账号粉丝也在流失。过去四个月，董宇辉的个人抖音账号粉丝数下降60万，从2月份的2768万下滑至2707万。 显然，董宇辉的发展正在从巅峰期进入平稳阶段。这是所有流量型内容创作者难以回避的问题。 不过，与其他头部主播相比，这一进程在董宇辉身上显得更为突出。以疯狂小杨哥为例，2018年至2022年的五年时间，小杨哥抖音粉丝破亿，平均一年粉 丝增长约2000万。但是对于董宇辉来说，今年上半年与辉同行粉丝增长不足500万，而且个人账号粉丝流失60万。 如果将董宇辉整个主播生涯的时间线拉长，董宇辉粉丝增长最关键的节点，是与东方甄选或者俞敏洪的纠葛期。 从2022 ...

Core Insights - The report highlights the rapid rise of "building figures" in China's trendy toy market, which combines assembly play with IP character appeal, breaking traditional limitations and creating a new category in the toy industry [1][10][11] Group 1: Market Trends - The global toy industry is witnessing a shift towards character-based and assembly play, with building figures becoming a focal point, contributing nearly half of the market size and showing faster growth than the industry average [2][20] - The compound annual growth rate (CAGR) for building figures in China is projected to reach 41% from 2023 to 2028, significantly outpacing the global average [2][21] Group 2: Value Reconstruction - Building figures are redefining the value system of toys by integrating personal interaction and emotional value, allowing players to experience a sense of achievement through assembly and emotional connection through IP characters [3][25] - The demand for building figures has evolved from mere playability to a comprehensive experience that includes emotional and intellectual engagement, with 60% of consumers prioritizing safety and environmental materials [4][5] Group 3: Consumer Demographics - The consumer base for building figures is diversifying, with key demographics including parent-child families and young professionals, particularly in first-tier cities [6][7] - Among parents, 26-35-year-old mothers are the primary decision-makers, while the adult self-purchase group is characterized by younger, urban consumers who value emotional connections to specific IPs [6][7] Group 4: Future Outlook - The future of the building figure industry will focus on deepening IP development and product innovation, with an emphasis on smart and scenario-based features [8][22] - Domestic brands like Blokku are leading the category innovation by combining standardized development with personalized IP, transitioning building figures from niche hobbies to mainstream trends [8][22]

Core Viewpoint - Lexin Outdoor International Limited is attempting a second IPO after a failed initial attempt, highlighting the company's struggle to transition from an OEM/ODM model to a brand-driven approach amid declining revenues and profits due to post-pandemic market conditions [1][8]. Financial Performance - The company has experienced a decline in revenue for three consecutive years, with figures of 818 million, 463 million, and 573 million yuan from 2022 to 2024, resulting in a compound annual growth rate of -16.29% [2][3]. - Net profit has decreased from 114 million yuan to 59 million yuan, nearly halving during the same period [2][3]. - Despite a 27.8% year-on-year revenue growth in the first four months of 2025, overall performance has not yet returned to pre-pandemic levels [2]. Market Dynamics - The decline in performance is attributed to a post-pandemic drop in consumer demand, particularly for fishing gear, which saw a surge during the pandemic due to its low social interaction nature [2][5]. - Actual production volume fell from 7.933 million units in 2022 to 4.168 million units in 2024, with factory utilization rates dropping from 95% to 83.4% [2][3]. Business Model Challenges - The company relies heavily on OEM/ODM business, with over 90% of revenue coming from this segment, and the top five customers contributing nearly 60% of total revenue [3][4]. - A significant drop in revenue from the North American market, from 18.8% to 3.4%, exposes vulnerabilities to regional market fluctuations [3]. - High accounts receivable, with the top five customers accounting for 76.7% of trade receivables, negatively impacts cash flow efficiency [3]. Strategic Concerns - The company distributed 65 million yuan in cash dividends to its controlling shareholder, raising concerns about cash flow and funding adequacy ahead of the IPO [4]. - The brand transformation has been slow, with the OBM business accounting for less than 10% of total revenue despite an acquisition aimed at enhancing brand presence [5][6]. Inventory and Supply Chain Issues - The company holds 106 million yuan in inventory, representing 37.06% of total assets, which poses risks of capital lockup and potential impairment in a fast-evolving market [6]. IPO and Future Prospects - The updated prospectus indicates that IPO proceeds will focus on brand expansion, global innovation center development, and smart production upgrades [7]. - The dual-track brand strategy aims to enhance the Solar brand for the European market while developing new brands for the Asia-Pacific region [7]. - Potential industry acquisitions could reshape the global market landscape, addressing current product limitations and expanding into core fishing equipment categories [7]. Industry Implications - The challenges faced by Lexin Outdoor reflect broader issues within the Chinese manufacturing sector, particularly the limitations of the OEM model and the need for transformation towards brand-driven operations [8].

7月11日，运动科技公司Keep 登陆上海国家会展中心，首次以战略合作伙伴身份参加Bilibili World（简 称BW）展会，并打造"Keep运动谷"主题展区，高热度IP联名奖牌及限定组合礼包引爆展会现场，掀 起"运动+二次元"文化的潮流风暴。 与线上参与奖牌赛事的机制不同，在此次Keep展区内，观众不仅可以近距离欣赏奖牌的精湛工艺与趣 味玩法，还可以现场报名，9款限定礼包均支持现场领取实物。相关工作人员介绍，"逛漫展是个体力 活，动辄几万步，是二次元群体为热爱开动的真实写照，符合Keep奖牌提倡的运动精神，"而Keep奖牌 参展最大的价值也在于此，通过聚焦垂直场景，实现从"精准种草"到"高效转化"的一站式营销闭环。 情绪价值拉满，挖掘运动里的谷子经济 "谷子"，源自英文Goods的音译，泛指动漫、游戏等IP相关的二次元周边商品，"谷子经济"是围绕二次 元文化IP衍生品形成的消费文化及经济形态。而当谷子文化与运动激励相融合，Keep奖牌正在引领一种 很新的潮流文化。当代年轻人不仅通过跑Keep奖牌实现自我激励，同时通过分享和晒出自己的一块块 勋章来致敬热爱、结交同好。 本次Keep参展的主题是'Keep ...

这个世界越来越魔幻了，连行李箱都开始"不务正业"。最近刷到无印良品的"椅子行李箱"，给人看沉默 了。 网友：一开始以为是ai恶搞，结果发现是真的！ 这款行李箱直接将座椅和行李箱合二为一，既能拖着走，又能一屁股坐下，靠背一靠，瞬间从社畜升级 为"车站VIP"，彻底颠覆了传统旅行箱的刻板形象。这款新品一经曝光，立即在社交平台引发热议狂 潮，网友直呼"这设计太敢想"！ 对于高铁无座的朋友们来说，这款行李箱简直就是 "救星" 一般的存在，直接把无座的痛点给完美解决 了。 1 初见这款行李箱，你肯定会忍不住怀疑自己的眼睛：这到底是行李箱，还是椅子？ 它完美诠释了什么叫做 "合二为一"，拖着走的时候，它就是一个不太普通的行李箱，可一旦停下来， 瞬间就能变身成为一个带靠背的座椅，简直是 "变形金刚" 本刚！能坐能拖还带靠，直接将中国人骨子 里那种 "走累了就坐会儿" 的松弛感展现得淋漓尽致。以后打工人在车站等车，再也不用可怜巴巴地蹲 墙角，或是四处寻找那稀缺的座位了，只要拥有这个 "椅子行李箱"，随时随地，想坐就坐，主打一个 "我的旅途我做主"。 别人在拥挤的车厢里站得腰酸背痛，而你却淡定地拉出自己的 "专属座椅"，这画面 ...

Core Insights - The article highlights the resilience and growth of Jinmailang, a company deeply connected to the agricultural community, as it actively supports farmers during challenging times, such as adverse weather conditions [2][3]. Group 1: Company Actions and Strategies - Jinmailang mobilized employees to assist farmers in harvesting wheat before an impending storm, showcasing its commitment to community support and operational efficiency [2]. - The company has established a long-term symbiotic relationship with farmers, which has enabled it to thrive even in difficult market conditions [3]. - Jinmailang's sales of instant noodles saw double-digit growth in the first half of 2024, with flagship products achieving over 20% year-on-year sales increases [4]. Group 2: Market Context and Challenges - The instant noodle market is facing pressure from rising competition and changing consumer preferences, with a reported 4.84% decline in sales revenue and a 9.96% drop in sales volume for the category in early 2025 [4]. - Despite industry challenges, Jinmailang has managed to differentiate itself through quality and social responsibility, which has fostered strong brand loyalty [7]. Group 3: Operational Excellence - Jinmailang's operational model emphasizes a full supply chain integration, which minimizes costs and enhances product quality, allowing the company to maintain competitive pricing [10][11]. - The company has invested in automation and smart technology, significantly improving production efficiency and product consistency [11]. Group 4: Philosophical Underpinnings - The company's philosophy is rooted in altruism, believing that true business success comes from giving back to the community and fostering mutual growth [12]. - Jinmailang's commitment to social responsibility and community engagement has built a strong brand reputation and consumer trust [12]. Group 5: Impact on Farmers - The support provided by Jinmailang has led to improved livelihoods for farmers, exemplified by the story of a farmer who achieved stable income through the company's order agriculture model [13][15]. - The integration of farmers into Jinmailang's supply chain has modernized traditional agriculture, ensuring fair pricing and consistent quality for both producers and consumers [15].