Core Viewpoint - BeBeBus, a high-end maternal and infant brand, is entering a new phase of capitalization with its IPO, aiming to raise funds for global expansion, brand building, and new product development [2] Company Overview - Different Group, the parent company of BeBeBus, was established in 2018 and launched the BeBeBus brand in 2019, focusing on mid-to-high-end parenting products [2] - BeBeBus has become a well-known brand in China's parenting product market within just five years [2] Market Position - BeBeBus ranks first in the durable parenting product sector for mid-to-high-end consumers in China, with a market share of 4.9% based on GMV [2][3] - The mid-to-high-end parenting market is expected to grow to 34 billion yuan in 2024 and surpass 50 billion yuan by 2029, driven by consumption upgrades and supportive fertility policies [2] Financial Performance - Revenue from 2022 to 2024 is projected to be 507 million yuan, 852 million yuan, and 1.249 billion yuan, respectively, showing a gradual slowdown in growth [3] - The revenue growth rate for 2023 is 68%, which is expected to decline to 46.56% in 2024 [3] - Net profit for the same period is forecasted to be -21 million yuan (loss), 27 million yuan, and 59 million yuan, with a significant increase of 228.24% in 2023 due to turning a profit [3] Product Pricing - Average prices for BeBeBus products as of June 30, 2025, include: - Baby strollers and accessories: 1,444 yuan - Child safety seats: 2,183 yuan - Baby carriers: 438 yuan - Sleep scene baby beds: 3,253 yuan - Baby sleeping bags: 213 yuan - Pillows: 257 yuan - High chairs: 730 yuan [4]