Core Viewpoint - Xiaomi Auto has adjusted its sales organization structure by eliminating dedicated sales positions for the high-end electric vehicle model SU7 Ultra, allowing all store sales personnel to sell this model starting from the end of January. This change aims to optimize the service experience for the SU7 Ultra and reflects a shift in focus towards more mainstream products due to declining demand for the model [2][3]. Sales Structure Adjustment - The sales rights for the SU7 Ultra will now be open to all sales staff, with the original dedicated sales team being reassigned to other models. The company claims that the adjustment will enhance service experience, despite rumors of a "professional team dissolution" being labeled as false [2]. - The decision follows a notable decline in SU7 Ultra sales after an initial peak, prompting Xiaomi to redirect resources towards more volume-driven products [2][3]. Sales Team Insights - A former dedicated sales representative for the SU7 Ultra reported receiving two options: to resign with compensation or to transition to a general sales role with a significantly lower base salary and potential for reduced commissions [3]. - The dedicated sales team had already seen reductions, with only about 30 members remaining nationwide before the full adjustment. The initial sales strategy aimed at high-net-worth individuals has not yielded the expected results, leading to a reassessment of the sales approach [3][5]. Sales Performance and Market Trends - The SU7 Ultra experienced a dramatic drop in sales, from over 15,000 pre-orders on launch day to just 45 units sold by December of the same year. This decline reflects broader market trends affecting high-end vehicles, with luxury car sales sensitive to economic fluctuations [5][6]. - The high-end automotive market is facing challenges, with a projected 1.5 percentage point decline in the market share for vehicles priced above 400,000 yuan by 2025 [6]. Future Outlook - Xiaomi Auto is focusing on its two main models, with the SU7's sales dropping from nearly 30,000 units per month to 11,100 units by December. The company has a backlog of around 100,000 orders, indicating a need for new product launches to maintain momentum [7]. - The company aims to sell 550,000 vehicles in 2026, representing a 34% increase from the expected 410,000 deliveries in 2025. The gross margin for Xiaomi's smart electric vehicles and AI innovation business is currently at 25.5% [7].