高端白色家电

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小米空调推出“10年免费包修”服务,覆盖全品类!卢伟冰:我们不但要做技术创新,还要做服务保障【附白色家电行业市场分析】
Qian Zhan Wang· 2025-09-22 08:42
Group 1 - Xiaomi has launched a "10-year free warranty" service for its air conditioners, applicable to all types including wall-mounted, floor-standing, and central air conditioning units, starting from installations completed on or after January 1, 2025 [2] - The service includes comprehensive support such as free on-site service, labor, diagnostics, parts replacement, and refrigerant refills, emphasizing a commitment to customer service [2] - Xiaomi aims to become a significant player in the home appliance market, targeting to rank third in China's air conditioning market by 2025 and aspiring to compete globally [2] Group 2 - In Q2 2025, Xiaomi's IoT and lifestyle products revenue reached a record high of 38.7 billion yuan, a year-on-year increase of 44.7%, accounting for 33.4% of total revenue, with smart home appliances being a major growth driver [3] - Air conditioner shipments exceeded 5.4 million units, showing a year-on-year growth of over 60%, while refrigerators and washing machines also saw significant increases in shipments [3] Group 3 - The competitive landscape of the air conditioning industry is changing, with traditional leaders like Midea and Gree holding the largest market shares both online and offline, while Xiaomi ranks sixth in online sales and is not in the top ten offline [4] - Despite the dominance of established brands, emerging companies like Xiaomi are gradually gaining market share [4] Group 4 - There is a growing demand for high-end white goods in the Chinese market, with significant increases in the retail share of high-end refrigerators, dryers, and dishwashers compared to the previous year [5] - This trend presents new opportunities for companies like Xiaomi to leverage their technological innovation and smart features to enter the high-end market with new air conditioning products [6]