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追觅杀入空调赛道,强调“不卷价格,卷技术”
Guo Ji Jin Rong Bao· 2025-09-05 12:44
Group 1 - The core strategy of the company in entering the air conditioning market is based on the significant growth potential of the market and the belief in addressing unmet user needs [1][3] - The company emphasizes the rapid iteration of products in the home appliance sector, which presents opportunities to tap into unfulfilled consumer demands [1][2] - The company launched over 30 new smart products, including air conditioners, during a recent product release event, indicating a broad expansion into various smart home devices [1] Group 2 - The newly launched air conditioning series incorporates robotic arm technology, significantly enhancing the air distribution capabilities compared to traditional models [2] - The air conditioning market in China is highly concentrated, with the top three brands accounting for nearly 70% of retail volume and 73.6% of retail value [2] - The company aims to position itself as a "supplement" and "disruptor" in the high-end air conditioning market, focusing on technological innovation rather than price competition [3] Group 3 - The company plans to gradually introduce products across different price segments and continue technological advancements, including the application of second-generation robotic arm technology [3] - Since its establishment in 2017, the company has expanded its business scope beyond smart home products to include lifestyle and smart technology sectors [3][4] - The company has announced its entry into the automotive sector, with plans to develop a luxury electric vehicle, indicating a long-term commitment to diversifying its business [4]