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Challenge李想成功实践之用数据说话
理想TOP2· 2025-09-03 06:46
Core Viewpoint - The article discusses the importance of user feedback in product development at Li Auto, highlighting a case where initial skepticism about user needs was overturned by data-driven insights [2][3]. User Feedback and Product Development - A Li Auto employee and L series car owner identified a strong desire among users to maximize electric usage during high-speed driving, driven by cost savings and smoother performance [2]. - Initial feedback from Li Auto's founder, Li Xiang, dismissed this as a "pseudo-demand," believing most users preferred to use gasoline at high speeds [2][3]. - Subsequent data analysis revealed that approximately one-third of users primarily use gasoline at high speeds, while two-thirds expressed a desire to maximize electric usage, leading to a change in perspective from Li Xiang [3]. Implementation and Future Plans - After recognizing the genuine user demand, the feature aimed at optimizing electric usage during high-speed driving was approved for implementation in the upcoming OTA 8.0 update scheduled for September [3]. - Future plans include integrating large models to tailor charging strategies based on individual user data and preferences, enhancing the overall user experience [3]. Risks and Strategic Focus - There is a potential risk associated with Li Xiang's focus on AI, which may detract from attention to hardware and user experience, potentially impacting short-term sales [4]. - The company values operational efficiency and may hesitate to invest in features unless there is substantial user demand supported by data [3][4].