Investment Focus - The report initiates coverage on Kikkoman Corporation with a NEUTRAL rating, setting a target price of ¥1,429.73, reflecting a P/E ratio of 22X for the fiscal year 2026 [2][4]. - Kikkoman has a market capitalization of ¥1,409 billion (approximately US$9.40 billion) and a current share price of ¥1,454 [2]. Company Overview - Kikkoman is a leading soy sauce manufacturer with over 300 years of history, holding the largest market share globally in the soy sauce market, with 33.6% in Japan and 57.6% in the United States [3][7]. - The company has established a strong brand reputation and sells products in over 100 countries, leveraging high-quality production methods and a diverse product line [7][8]. Business Strategy - Kikkoman has adopted a diversification strategy, expanding from soy sauce to include a variety of food products, which has enhanced its operational resilience [3][4]. - The company has successfully increased its overseas revenue, with overseas food wholesale accounting for 73.8% of its foreign income during the period from April to December 2024 [3][4]. Financial Performance - Revenue projections for Kikkoman show a steady increase from ¥660.8 billion in 2024 to ¥750 billion by 2027, with a compound annual growth rate (CAGR) of 3.2% [2][4]. - Net profit is expected to grow from ¥56.4 billion in 2024 to ¥66.1 billion in 2027, indicating a robust growth trajectory [2][4]. Market Trends - The Japanese domestic market is experiencing stagnation, prompting Kikkoman to focus on international markets for growth, particularly in the U.S. and Europe [3][4]. - The company has noted a shift in consumer preferences towards healthier options, leading to increased demand for low-sodium and organic soy sauces [3][4]. Product Development - Kikkoman has implemented a high-value-added product strategy, introducing premium soy sauces and diversifying into products like soy sauce derivatives and beverages, which has bolstered profitability in Japan [4][60]. - The company has successfully cultivated a significant market share in the Japanese soy milk market, exceeding 50%, contributing positively to its overall profitability [67]. Global Expansion - Kikkoman's global expansion strategy has involved establishing production bases and sales channels in various countries since the 1950s, allowing it to adapt to local tastes and preferences [28][49]. - The company has focused on integrating its products with local cuisines, enhancing its market penetration and brand loyalty in international markets [50][51]. Conclusion - Kikkoman's strategic focus on diversification, global expansion, and high-value product offerings positions it well for sustainable growth despite challenges in the domestic market [4][28].