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“北京印象”花束正式亮相 美团闪购联合全国花艺师创作发布
Bei Jing Shang Bao· 2025-07-24 15:46
Group 1 - The event "Beijing Impression" bouquet launch aims to promote a new green consumption concept and lead trends in floral consumption by integrating traditional aesthetics with modern vitality [1][2] - The "Beijing Impression" bouquet brand was created through a nationwide collection of 225 floral designs inspired by Beijing's historical culture and modern features, resulting in the selection of 6 unique bouquets [1] - The event supports the high-quality development of the floral industry and contributes to the construction of a garden city in Beijing [1] Group 2 - Meituan Flash Purchase reported an annual flower transaction volume exceeding 10 billion yuan, with over 200,000 flower shops operating on the platform and more than 150 million consumers purchasing flowers [2] - The platform collaborates with cultural institutions like the Summer Palace and the Palace Museum to support talented floral artists and designers, integrating traditional Chinese aesthetics into modern orders [2] - The launch of the "Beijing Impression" bouquet represents a new exploration in the cultural innovation and development of the floral industry through instant retail [2]