Core Viewpoint - The international gold price has experienced fluctuations during the Spring Festival, briefly dropping below $4,900 per ounce before rebounding to $5,100 per ounce, with a current price of $5,107 per ounce as of February 22, marking a historical high [1][7] Price Adjustments - Laopai Gold announced its first price adjustment for the year on February 28, 2026, with expectations of an overall price increase of approximately 10%-15% for its "one-price" products [3][4] - Other brands, including Chow Sang Sang and Chao Hong Ji, have also raised prices for their gold products, with increases ranging from 10%-13% for certain items [7] Market Reactions - Following the price adjustment announcements, there has been a surge in consumer interest, leading to long queues at various stores, indicating a "buying up" sentiment in the market [6] - The retail prices of gold have increased across the board, with notable price hikes reported for major brands such as Chow Tai Fook and Laomiao Gold [7] Consumer Sentiment - Consumer sentiment is divided, with some expressing concerns over the high premiums of "one-price" products, while others view the price increases as a necessary response to market conditions [8] - The demand for high-end gold products, particularly those with intricate craftsmanship, has been a significant driver of the current price adjustments [8] Market Dynamics - The gold price adjustments are influenced by fluctuations in raw material costs, market supply and demand, and brand value [8] - Despite the potential for gold prices to reach new highs, experts caution that investors should remain rational and be aware of the risks of a potential price correction [8]