Core Viewpoint - Dong'e Ejiao held a performance briefing on August 22, attracting 19 institutional analysts and investors, where the company outlined its operational development and future plans, emphasizing steady growth under the "1238" development strategy [1] Group 1: Financial Performance - For the first half of 2025, Dong'e Ejiao reported revenue of 3.051 billion yuan, a year-on-year increase of 11.02% [1] - The net profit attributable to shareholders was 818 million yuan, reflecting a year-on-year growth of 10.74% [1] - The net cash flow from operating activities reached 965 million yuan, up 4.70% year-on-year [1] - Basic earnings per share were 1.27 yuan, marking a 10.52% increase compared to the previous year [1] Group 2: Business Strategy and Development - The company has established a layout across primary, secondary, and tertiary industries, focusing on innovation in the supply chain for donkey hide, health supplements, and cultural tourism activities [1] - Future plans include upgrading the procurement system in the primary sector, enhancing brand and R&D in the secondary sector, and optimizing health and wellness experiences in the tertiary sector [1] Group 3: Product and Market Strategy - The company positions the compound Ejiao paste as a strategic core product and is launching new products to enhance its health supplement offerings [2] - Digital marketing efforts are focused on online channels, with a goal to strengthen the deer product category through product development and industry integration [2] - The company is adopting a cautious yet open attitude towards share buybacks while prioritizing high cash dividends in the short term [2] - The overseas strategy focuses on Hong Kong and Southeast Asia, enhancing raw material imports and product introductions [2]