Core Points - The event "Telling Brand Stories - Supporting the '1269' Industrial Chain" was held in Nanchang, aiming to enhance the added value of key industrial chains in Jiangxi through brand storytelling via short videos [1][4] - The "1269" action plan aims to elevate the modernization level of 12 key manufacturing industrial chains by 2026, targeting an annual growth of approximately 9% in industrial revenue for large-scale enterprises in the province [2][5] - The event has collected over 30 outstanding brand story videos from local enterprises, emphasizing the relationship between brand building and industrial chain upgrading [2][3] Industry Insights - A local optical company has successfully broken foreign monopolies and gained a foothold in the global market by investing in R&D and building a brand empowerment system under the "1269" action plan [3] - A furniture company in Nankang District has adopted a "water-based" process reform, securing over 200 million yuan in engineering orders, showcasing that "green is competitiveness" [3] - From January to September this year, Jiangxi Province saw a trademark application volume of 110,500 and 73,500 approvals, indicating rapid development in the trademark sector [5]