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晋善晋美 “1521” 战略落地:构建清香白酒全产业链新生态
Sou Hu Cai Jing· 2025-08-16 03:59
Core Viewpoint - The company has launched the "1521" overall strategy to develop a comprehensive blueprint covering production, storage, culture, and tourism, aiming to transform into a "full-industry chain wine and tourism group" [1][10]. Group 1: Strategy Overview - The "1521" strategy is structured around the headquarters as the central hub, responsible for strategic decision-making, brand operation, and market coordination [3]. - The strategy creates a closed-loop system connecting five brewing bases, two wine storage bases, and one cultural base, ensuring efficient collaboration and precise control from raw material selection to end-user experience [3]. Group 2: Production and Storage - The strategy showcases a strong industrial foundation with five brewing bases and two wine storage bases, supporting an annual production capacity of 5,000 tons of high-quality clear aroma white wine [6]. - The company maintains a regular storage of 20,000 tons and an old wine reserve of 10,000 tons, which ensures product quality and provides a strategic buffer against market fluctuations [6]. Group 3: Cultural and Experiential Core - The Jixian Fort wine and tourism town serves as the cultural and experiential core of the "1521" strategy, focusing on both heritage and innovation [8]. - It offers a diversified platform for professional wine tasting, industry discussions, specialty dining, craft tours, and cultural tourism, allowing visitors to experience traditional brewing methods and learn about clear aroma white wine [8]. Group 4: Future Development - The transition from a single white wine production company to a comprehensive industry chain group is a qualitative leap achieved through the "1521" strategy [10]. - The strategy enhances the company's production capabilities while enriching consumer experiences through cultural empowerment and tourism, aiming for high-quality development in the clear aroma white wine industry [10].