2025年12月19日，《2025胡润中国食品行业百强榜》正式发布，山西汾酒以2450亿元的企业价值与海天 味业并列第四，在白酒行业深度调整的背景下实现2%的价值增长，用稳健表现彰显山西龙头企业的硬 核实力。 榜单背后，食品行业"健康化、创新化"的转型主线清晰可见。白酒、肉制品企业数量缩减，乳制品、农 牧企业占比提升，而汾酒引领的"大清香时代"正契合消费者对高品质、健康化饮酒的需求。加之新修订 的《食品安全法》正式施行，为注重品质的头部企业筑牢发展根基，汾酒凭借"国酒之源、清香之祖"的 品牌积淀，有望在行业复苏中抢占先机。 从山西本土走向全国舞台，山西汾酒的稳健表现不仅是清香型白酒的胜利，更是区域实体经济高质量发 展的生动缩影。随着2026年汾酒复兴纲领第二阶段启动，这家老牌酒企正以战略定力穿越行业周期，在 食品行业的新变局中书写山西企业的实力答卷。 作为胡润研究院第五次发布的权威榜单，本次上榜企业总价值达7.2万亿元，百强门槛升至90亿元，较 去年提高10亿元，头部集中化趋势愈发明显。而当前白酒行业正面临十年来最严峻的调整压力，全行业 库存周转天数高达900天，上榜白酒企业数量较前年减少3家，不少区域酒企已 ...

文峪河静静流淌，穿越千年光阴。这片土地，曾走出中国历史上唯一的女皇武则天，也滋养了革命女英 雄刘胡兰的铮铮铁骨。如今，坐落于太原、晋中、吕梁三市"黄金交会点"的山西文水县，正勾勒着一场 产业变革的新图景——以"一黑一白"双轮驱动，描摹中国县域经济转型升级的新样本。 2024年，文水县交出了一份稳健的成绩单：地区生产总值完成129.2亿元；固定资产投资完成41.8亿元， 增速达11.8%。成绩背后，是全县超百家钢结构钢模板企业生产"黑色筋骨"的基建担当，是年产近20万 吨优质清香型白酒筑基"白色"产业的飘香四溢。如今，"一黑一白"已经覆盖全国，走向世界。 "黑金"蜕变 钢模产业驶入"智造"新赛道 小城根脉 "一黑一白"组团亮相博鳌论坛 12月5日，2025企业家博鳌论坛期间，山西省吕梁市文水县组织8家白酒、钢结构钢模板企业，集体亮相 论坛系列活动之"江山多娇 秀我中国"——新华指数博鳌年会，以"组团"形式展示当地两大特色产业。 "1981年，文水上贤村出土的汉代青铜蒜头扁壶中，还存有2000多年前的酒体，经检测为酿酒需要的谷 物类物质，证明早在汉代文水民间就掌握了较为成熟的酿酒技术；武则天回乡省亲时，将家乡美酒 ...

文丨华策咨询 王云利 清香型白酒行业竞争格局：机遇与挤压并存 1、品类复兴态势下的结构性机遇 2024 年清香型白酒销售额突破 1000 亿元，同比增长 13%，利润增速达 17%，远超酱酒 3%-4% 的增速水平。这一增长得益于两大核心驱动：一是汾酒引 领的品类价值提升，其青花系列在 500-1000 元价格带快速放量，推动清香型高端化进程；二是中高线光瓶酒赛道扩容，消费升级使光瓶酒从 "低端代名 词" 转变为品质消费载体，2024 年该赛道增速超 25%，成为区域酒企差异化竞争的战略窗口。 清香型白酒 "入口顺、醒酒快" 的特性，适配家庭聚餐、朋友小聚等高频场景，正在替代百元盒装酒的聚饮市场。区域酒企深耕本地多年积累的纯粮酿造 信任基础，使其在性价比竞争中具备天然优势 —— 无需承担一线品牌的品牌溢价，可将成本聚焦于品质提升，精准契合中高线光瓶酒的核心需求。 2、马太效应加剧的生存挤压 行业集中度提升使区域酒企面临 "上挤下压" 的双重压力：头部品牌方面，汾酒以近 400 亿元体量占据清香型市场 40% 份额，通过 "深度分销 + 品牌高举 高打" 持续下沉；浓香、酱酒品牌亦跨界渗透，茅台、五粮液通过子品 ...

北京商报讯（记者 刘一博 冯若男）12月17日，北京商报记者吕梁市发展改革委公众号获悉，吕梁政府 发布吕梁市委关于制定国民经济和社会发展第十五个五年规划的建议，其中提到，要着力打造世界级清 香型白酒产业集群。依托汾阳杏花村等重点产区，构建名酒品牌矩阵，强化标准引领，制定《吕梁市清 香型白酒核心产区生产环境和历史文化保护条例》。 此外，据了解，吕梁还将聚焦杏花村汾酒省级专业镇建设，加强水源保护，推进酒文旅深度融合发展， 市场化办好中国杏花村国际酒业博览会，打造"专用粮基地—包材配套—酒类酿造—检验检测—产品设 计—品牌推广—文旅体验"全链条生态，建设全球清香型白酒核心产区和世界级酒文化旅游胜地。 ...

Core Insights - The Shanxi Xinghuacun Fenjiu Company is undertaking a significant capacity expansion project with a total investment of 9.1018 billion yuan, aimed at enhancing raw liquor production and strategic storage capabilities, thereby solidifying its leadership in the national liquor industry [1] - The city of Fenyang is accelerating its resource-based economic transformation, focusing on energy transition, industrial upgrading, and moderate diversification, with a comprehensive approach to replan the liquor industry landscape [1] - Fenyang has initiated 194 "Double Hundred Double Billion" projects this year, with a total investment of 45.35 billion yuan, where liquor-related projects are driving economic growth and forming a deep integration of the entire industry chain [2] Investment Structure - Major projects are playing a crucial role, with seven projects having total investments exceeding 1 billion yuan, and three provincial key projects surpassing 10 billion yuan, reaching a total of 10.107 billion yuan [2] - The liquor industry is the dominant sector among these major projects, reflecting Fenyang's strategic commitment to strengthen its economy through liquor production [2] Industry Development - The construction of a comprehensive liquor storage base by Shanxi Zhongfen Liquor Industry is underway, with 110 storage tanks planned, totaling a capacity of 50,000 tons, which will enhance the region's liquor storage and logistics capabilities [4] - Localized and specialized supply of packaging materials and brewing ingredients has been achieved, reducing operational costs and improving the efficiency of the industry chain [4] Cultural and Tourism Integration - Fenyang is leveraging the integration of industry and tourism to stimulate new growth, creating immersive cultural and tourism experiences that highlight its rich brewing heritage [5] - Projects like the Xingcang Winery and the Zhongfen Observation Tower are under construction, aiming to become key cultural and tourism landmarks in the region [4][5]

Core Insights - The establishment of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center aims to enhance the development of ecological brewing technology in the region [1][3] - A team of 13 industry experts has been appointed to provide intellectual support for the center, covering various fields such as microbiology, flavor analysis, raw material technology, ecological brewing, and intelligent equipment [3][4] - The meeting emphasized collaboration among stakeholders, including government, academia, and industry, to drive innovation and address key technological challenges in the Baijiu sector [4] Group 1 - The first technical committee meeting of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center was held, co-hosted by Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. and Shanxi University [1] - The meeting included discussions on the main line of ecological brewing development for Qingxiang-style Baijiu, leading to a consensus among the committee experts [3] - Key requirements were outlined by the chief engineer of Fenjiu, focusing on collaboration, goal orientation, and innovation to support the high-quality development of the Chinese liquor industry [4] Group 2 - The Vice Director of the Luliang City Science and Technology Bureau expressed ongoing support for policy initiatives to assist the center's technological development [4] - The Dean of Shanxi University’s Xinghuacun College highlighted the commitment to leveraging university resources to promote low-carbon, intelligent, and high-quality transformations in the Baijiu industry [4] - The meeting established a communication bridge among Fenjiu, universities, and government, setting a clear direction for future research and development in the ecological brewing sector [4]

Core Viewpoint - The establishment of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center aims to enhance the traditional brewing industry through technological innovation and collaboration among industry, academia, and government [1][2][4]. Group 1: Meeting Overview - The first technical committee meeting of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center was held at Fenjiu, co-hosted by Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. and Shanxi University [1]. - The meeting included the appointment of 13 industry experts to form an advisory team covering various fields such as microbiology, flavor analysis, raw material technology, ecological brewing, and intelligent equipment [2]. Group 2: Key Requirements and Goals - The chief engineer of Fenjiu, Han Ying, outlined three core requirements: to unify consensus for collaborative development, to focus on goal-oriented results transformation, and to drive innovation for cross-sector integration [4]. - The deputy director of the Lüliang City Science and Technology Bureau emphasized ongoing policy support for technological development and collaboration between industry, academia, and government [4]. Group 3: Future Directions - The dean of Shanxi University’s Xinghuacun College, Qiao Mingqiang, expressed commitment to leveraging university resources to promote low-carbon, intelligent, and high-quality transformation in the baijiu industry [4]. - The meeting established a communication bridge among Fenjiu, universities, and government, setting a clear direction for future research and development in the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center [4].

Group 1: Industry Developments - The China Alcoholic Drinks Association is considering adjusting the alcohol content standards for high and low alcohol beverages, which could change the traditional perception of liquor in the industry and among the public [1][3] - The 23rd China International Wine Expo will be held from October 17 to 19 in Wuhan, featuring six themed exhibition halls covering various types of alcoholic beverages, with an exhibition area of 60,000 square meters [2] Group 2: Company Updates - Kweichow Moutai Group has received a loan commitment of up to 2.7 billion yuan from Agricultural Bank of China to support its stock buyback plan [6][7] - Moutai Group announced plans to buy back between 3 billion and 3.3 billion yuan worth of Kweichow Moutai shares within six months [7] - Guizhou Chuan plans to strengthen its market presence in Nantong, launching new products and upgrading its market positioning [9][10][12] - Tianyoude Wine has increased its investment in its U.S. subsidiary, raising its contribution to 16 million USD [17] - China Resources Beer appointed Zhao Chunwu as the new chairman of its board, following a brief transition period after the previous chairman's departure [18][19]

Core Insights - The company, Jinshan Jinmei Jixian Wine Castle, is positioning itself as a leader in the revival of Qingxiang-style liquor, aiming to become the "global first brand of Qingxiang chain" through a clear strategic blueprint and strong execution [1][6] Group 1: Market Expansion Strategy - The company's market expansion strategy focuses on "expanding stores, gathering members, and building the brand," with over 800 specialty stores and nearly 10,000 community stores across more than 20 key provinces and cities in China [1][3] - Utilizing a unique "4+1" operational model, the company integrates four consumption scenarios—raw liquor tasting, customized services, finished product sales, and collectible appreciation—into an experiential consumption approach [1][3] Group 2: Supply Chain and Production Capacity - The "1521" overall strategy initiated in 2023 includes a headquarters as the "smart hub," five brewing bases, and two wine storage bases, ensuring an annual production capacity of 5,000 tons and a regular reserve of 20,000 tons [3] - The company emphasizes the quality of its products through sufficient base liquor reserves, which contribute to the "better with age" quality assurance [3] Group 3: Cultural and Tourism Integration - The development of the Jixian Castle Wine and Tourism Town extends the industry chain into the cultural tourism sector, serving as a platform for professional tasting and cultural experiences [4] - The company has created a full industry chain ecosystem that connects grain planting to end consumption, integrating cultural experiences with wine tourism [4] Group 4: Future Goals and Vision - The company aims for a "thousand cities, ten thousand stores" chain layout, targeting an annual sales goal of 10 billion yuan, reflecting its ambition to expand Qingxiang liquor nationally and globally [6] - Jinshan Jinmei is committed to the mission of inheriting Jinshang culture and promoting the Jinshang spirit while maintaining the traditional brewing techniques of Jixian Castle [6]

New Product Launches - Gu Ming launched the Super Berry Cup, featuring juice from 9 types of fruits using HPP technology [3] - Three Sany launched the Zero Sugar Coconut Milk series, including banana, sweet potato, and red tea flavors, with over 8.8% coconut content [4] - Xinqing launched the Natural Sweet Dried Fruits, made from 100% fresh fruit without sulfur fumigation [4] - Nestlé's KitKat introduced mini mousse cakes in three flavors, combining mousse with KitKat wafers [6] - Mengniu's Daily Fresh Cheese launched a new pistachio cheese product, crafted with 33 steps of French cheese-making [7] Industry Events - Lotte's burger chain, Lotte Li, opened its first store in California, USA, offering five types of burgers and Korean BBQ rice bowls [10] - Zhengzhou Coca-Cola and Fantawild Resort signed a strategic cooperation agreement to enhance immersive experiences [10] - BornTooth, a pet food brand, opened its fourth store in Shanghai, focusing on fresh food for pets [12] Investment and Financing - Guoquan announced a multi-million strategic investment in "Xiong Miao Master," focusing on community cooking solutions [17] - Chongqing Beer plans to invest 600 million yuan in its subsidiary to optimize its asset structure [19] - Marumi, a leader in medical nutrition, completed over 100 million yuan in B+ round financing for product development [20] - Zhi Nuo Technology secured several million yuan in Pre-A round financing for production capacity and team expansion [20] New Trends in Food and Beverage - Feng Wei Pai launched a rich Hong Kong-style milk tea, now available on JD platform [23] - OIKOS introduced a new yogurt specifically designed for GLP-1 users, featuring a patented blend of whey protein and vitamins [25] - Wang Xiaolu released a new series of marinated products, including duck feet and chicken feet, using low-temperature marination [24] Beauty and Personal Care Developments - Louis Vuitton announced the launch of its new beauty line, La Beauté Louis Vuitton, featuring 55 lipsticks and 10 lip balms [30] - Youthforia, a clean beauty brand, announced its closure and is clearing inventory at a discount [31] - Streamlined collaboration between Shanghai Jahwa's Yuzhu brand and retail pharmacies is underway to enhance market presence [31]