清香型白酒

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汇集智慧 共创未来——山西省白酒生态酿造技术创新中心召开第一届第一次技术委员会会议
Bei Jing Shang Bao· 2025-09-14 02:07
Core Insights - The establishment of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center aims to enhance the development of ecological brewing technology in the region [1][3] - A team of 13 industry experts has been appointed to provide intellectual support for the center, covering various fields such as microbiology, flavor analysis, raw material technology, ecological brewing, and intelligent equipment [3][4] - The meeting emphasized collaboration among stakeholders, including government, academia, and industry, to drive innovation and address key technological challenges in the Baijiu sector [4] Group 1 - The first technical committee meeting of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center was held, co-hosted by Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. and Shanxi University [1] - The meeting included discussions on the main line of ecological brewing development for Qingxiang-style Baijiu, leading to a consensus among the committee experts [3] - Key requirements were outlined by the chief engineer of Fenjiu, focusing on collaboration, goal orientation, and innovation to support the high-quality development of the Chinese liquor industry [4] Group 2 - The Vice Director of the Luliang City Science and Technology Bureau expressed ongoing support for policy initiatives to assist the center's technological development [4] - The Dean of Shanxi University’s Xinghuacun College highlighted the commitment to leveraging university resources to promote low-carbon, intelligent, and high-quality transformations in the Baijiu industry [4] - The meeting established a communication bridge among Fenjiu, universities, and government, setting a clear direction for future research and development in the ecological brewing sector [4]
“产学研政”协同 汾酒科技发展启新篇
Qi Lu Wan Bao· 2025-09-12 15:19
Core Viewpoint - The establishment of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center aims to enhance the traditional brewing industry through technological innovation and collaboration among industry, academia, and government [1][2][4]. Group 1: Meeting Overview - The first technical committee meeting of the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center was held at Fenjiu, co-hosted by Shanxi Xinghuacun Fenjiu Distillery Co., Ltd. and Shanxi University [1]. - The meeting included the appointment of 13 industry experts to form an advisory team covering various fields such as microbiology, flavor analysis, raw material technology, ecological brewing, and intelligent equipment [2]. Group 2: Key Requirements and Goals - The chief engineer of Fenjiu, Han Ying, outlined three core requirements: to unify consensus for collaborative development, to focus on goal-oriented results transformation, and to drive innovation for cross-sector integration [4]. - The deputy director of the Lüliang City Science and Technology Bureau emphasized ongoing policy support for technological development and collaboration between industry, academia, and government [4]. Group 3: Future Directions - The dean of Shanxi University’s Xinghuacun College, Qiao Mingqiang, expressed commitment to leveraging university resources to promote low-carbon, intelligent, and high-quality transformation in the baijiu industry [4]. - The meeting established a communication bridge among Fenjiu, universities, and government, setting a clear direction for future research and development in the Shanxi Province Baijiu Ecological Brewing Technology Innovation Center [4].
中酒协或调整低度酒分类;武汉酒博会定档10月17日|观酒周报
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-07 08:17
Group 1: Industry Developments - The China Alcoholic Drinks Association is considering adjusting the alcohol content standards for high and low alcohol beverages, which could change the traditional perception of liquor in the industry and among the public [1][3] - The 23rd China International Wine Expo will be held from October 17 to 19 in Wuhan, featuring six themed exhibition halls covering various types of alcoholic beverages, with an exhibition area of 60,000 square meters [2] Group 2: Company Updates - Kweichow Moutai Group has received a loan commitment of up to 2.7 billion yuan from Agricultural Bank of China to support its stock buyback plan [6][7] - Moutai Group announced plans to buy back between 3 billion and 3.3 billion yuan worth of Kweichow Moutai shares within six months [7] - Guizhou Chuan plans to strengthen its market presence in Nantong, launching new products and upgrading its market positioning [9][10][12] - Tianyoude Wine has increased its investment in its U.S. subsidiary, raising its contribution to 16 million USD [17] - China Resources Beer appointed Zhao Chunwu as the new chairman of its board, following a brief transition period after the previous chairman's departure [18][19]
晋善晋美:清香之源的连锁雄心与全产业链宏图
Sou Hu Cai Jing· 2025-08-22 04:30
Core Insights - The company, Jinshan Jinmei Jixian Wine Castle, is positioning itself as a leader in the revival of Qingxiang-style liquor, aiming to become the "global first brand of Qingxiang chain" through a clear strategic blueprint and strong execution [1][6] Group 1: Market Expansion Strategy - The company's market expansion strategy focuses on "expanding stores, gathering members, and building the brand," with over 800 specialty stores and nearly 10,000 community stores across more than 20 key provinces and cities in China [1][3] - Utilizing a unique "4+1" operational model, the company integrates four consumption scenarios—raw liquor tasting, customized services, finished product sales, and collectible appreciation—into an experiential consumption approach [1][3] Group 2: Supply Chain and Production Capacity - The "1521" overall strategy initiated in 2023 includes a headquarters as the "smart hub," five brewing bases, and two wine storage bases, ensuring an annual production capacity of 5,000 tons and a regular reserve of 20,000 tons [3] - The company emphasizes the quality of its products through sufficient base liquor reserves, which contribute to the "better with age" quality assurance [3] Group 3: Cultural and Tourism Integration - The development of the Jixian Castle Wine and Tourism Town extends the industry chain into the cultural tourism sector, serving as a platform for professional tasting and cultural experiences [4] - The company has created a full industry chain ecosystem that connects grain planting to end consumption, integrating cultural experiences with wine tourism [4] Group 4: Future Goals and Vision - The company aims for a "thousand cities, ten thousand stores" chain layout, targeting an annual sales goal of 10 billion yuan, reflecting its ambition to expand Qingxiang liquor nationally and globally [6] - Jinshan Jinmei is committed to the mission of inheriting Jinshang culture and promoting the Jinshang spirit while maintaining the traditional brewing techniques of Jixian Castle [6]
一周新消费NO.322|王小卤新品老卤系列上线;全时段宠物生活品牌落地上海
新消费智库· 2025-08-17 13:07
New Product Launches - Gu Ming launched the Super Berry Cup, featuring juice from 9 types of fruits using HPP technology [3] - Three Sany launched the Zero Sugar Coconut Milk series, including banana, sweet potato, and red tea flavors, with over 8.8% coconut content [4] - Xinqing launched the Natural Sweet Dried Fruits, made from 100% fresh fruit without sulfur fumigation [4] - Nestlé's KitKat introduced mini mousse cakes in three flavors, combining mousse with KitKat wafers [6] - Mengniu's Daily Fresh Cheese launched a new pistachio cheese product, crafted with 33 steps of French cheese-making [7] Industry Events - Lotte's burger chain, Lotte Li, opened its first store in California, USA, offering five types of burgers and Korean BBQ rice bowls [10] - Zhengzhou Coca-Cola and Fantawild Resort signed a strategic cooperation agreement to enhance immersive experiences [10] - BornTooth, a pet food brand, opened its fourth store in Shanghai, focusing on fresh food for pets [12] Investment and Financing - Guoquan announced a multi-million strategic investment in "Xiong Miao Master," focusing on community cooking solutions [17] - Chongqing Beer plans to invest 600 million yuan in its subsidiary to optimize its asset structure [19] - Marumi, a leader in medical nutrition, completed over 100 million yuan in B+ round financing for product development [20] - Zhi Nuo Technology secured several million yuan in Pre-A round financing for production capacity and team expansion [20] New Trends in Food and Beverage - Feng Wei Pai launched a rich Hong Kong-style milk tea, now available on JD platform [23] - OIKOS introduced a new yogurt specifically designed for GLP-1 users, featuring a patented blend of whey protein and vitamins [25] - Wang Xiaolu released a new series of marinated products, including duck feet and chicken feet, using low-temperature marination [24] Beauty and Personal Care Developments - Louis Vuitton announced the launch of its new beauty line, La Beauté Louis Vuitton, featuring 55 lipsticks and 10 lip balms [30] - Youthforia, a clean beauty brand, announced its closure and is clearing inventory at a discount [31] - Streamlined collaboration between Shanghai Jahwa's Yuzhu brand and retail pharmacies is underway to enhance market presence [31]
晋善晋美 “1521” 战略落地:构建清香白酒全产业链新生态
Sou Hu Cai Jing· 2025-08-16 03:59
Core Viewpoint - The company has launched the "1521" overall strategy to develop a comprehensive blueprint covering production, storage, culture, and tourism, aiming to transform into a "full-industry chain wine and tourism group" [1][10]. Group 1: Strategy Overview - The "1521" strategy is structured around the headquarters as the central hub, responsible for strategic decision-making, brand operation, and market coordination [3]. - The strategy creates a closed-loop system connecting five brewing bases, two wine storage bases, and one cultural base, ensuring efficient collaboration and precise control from raw material selection to end-user experience [3]. Group 2: Production and Storage - The strategy showcases a strong industrial foundation with five brewing bases and two wine storage bases, supporting an annual production capacity of 5,000 tons of high-quality clear aroma white wine [6]. - The company maintains a regular storage of 20,000 tons and an old wine reserve of 10,000 tons, which ensures product quality and provides a strategic buffer against market fluctuations [6]. Group 3: Cultural and Experiential Core - The Jixian Fort wine and tourism town serves as the cultural and experiential core of the "1521" strategy, focusing on both heritage and innovation [8]. - It offers a diversified platform for professional wine tasting, industry discussions, specialty dining, craft tours, and cultural tourism, allowing visitors to experience traditional brewing methods and learn about clear aroma white wine [8]. Group 4: Future Development - The transition from a single white wine production company to a comprehensive industry chain group is a qualitative leap achieved through the "1521" strategy [10]. - The strategy enhances the company's production capabilities while enriching consumer experiences through cultural empowerment and tourism, aiming for high-quality development in the clear aroma white wine industry [10].
搜狐酒馆第32期|臣酌:餐酒搭配的核心是“平衡与尊重”,既要懂酒的特性,更要懂人的需求
Sou Hu Cai Jing· 2025-08-06 10:06
Core Insights - The concept of food and wine pairing is evolving from a high-end dining experience to a more casual social activity, with younger generations redefining traditional pairings [2] - A recent live discussion highlighted the importance of balance and respect in food and wine pairing, emphasizing the need to understand both the characteristics of the wine and the preferences of individuals [2][3] Industry Trends - Food and wine pairing is increasingly recognized as a social skill and an art form, enhancing the dining experience and social interactions [3] - The highest level of food and wine pairing is described as "harmonious integration," where the combination of food and wine brings joy to all participants at the table [3] Practical Guidelines - Key considerations in food pairing include ensuring a comfortable and balanced experience, taking into account the core flavors of the cuisine rather than regional definitions [4] - Seasonal eating is emphasized, with recommendations to avoid certain food types based on the season and to consider the overall health impact of food and wine combinations [4] Regional Insights - For Cantonese cuisine, pairing should be based on the specific flavor profile of the dish, with lighter dishes paired with aromatic white wines and richer dishes with more robust wines [5] - The importance of seasonal balance in wine pairing is highlighted, suggesting that lighter wines are preferable in summer while fuller-bodied wines are better suited for winter [5]
清香型白酒:中国白酒下一个 “最大公约数” 风口已至
Sou Hu Cai Jing· 2025-07-17 15:46
Core Insights - The Chinese liquor industry is undergoing a deep adjustment cycle, with challenges such as slowing market demand, evolving consumption scenarios, and a restructured pricing system. The emergence of the "Great Fragrance Era," led by Qingxiang liquor, is seen as a solution that balances various demands in the market [1][9] Group 1: Market Positioning - Qingxiang liquor has established a solid user base over the past decade, becoming a staple in daily consumption and effectively occupying the township market with affordable prices and stable quality [1][2] - The product range of Qingxiang liquor, including offerings priced at 30-50 yuan and 80-100 yuan, aligns well with everyday drinking and social gatherings, countering the misconception of "consumption downgrade" by emphasizing "quality accessibility" [1][2] Group 2: Cost Leadership - The competitive advantage of Qingxiang liquor lies in its cost leadership, achieved through an "efficiency revolution" that balances efficiency and quality rather than merely offering low prices [4] - The production process of Qingxiang liquor, characterized by short fermentation and production cycles, allows for higher output and lower time and labor costs, ensuring that low costs do not equate to low quality [4] Group 3: Appeal to Younger Consumers - Qingxiang liquor resonates with younger consumers who prioritize personal enjoyment over traditional drinking norms, adapting to new drinking scenarios such as casual gatherings and innovative mixing methods [6] - The clean and refreshing taste of Qingxiang liquor makes it suitable for various social contexts, transforming its image from a symbol of formal drinking culture to a companion for a relaxed lifestyle [6] Group 4: International Market Integration - Qingxiang liquor is positioned as the best representative of Chinese liquor in the international market, aligning with global consumer preferences for pure and refreshing flavors [7] - Its versatility allows Qingxiang liquor to be used in cocktails or enjoyed neat, reducing cultural barriers and enhancing its acceptance in international markets [7] Group 5: The Great Fragrance Era - The emergence of Qingxiang liquor as a new industry trend is not coincidental; it meets the foundational needs of mass consumption, cost efficiency, youth appeal, and international potential [9] - Qingxiang liquor is seen as a collective evolution of the industry, moving towards a healthier, more open, and consumer-centric future, with the "Qingxiang Legion" leading this transformation [9]
巅峰对决!近百名酿酒高手齐聚杏花村 共绘山西白酒产业新蓝图
Qi Lu Wan Bao· 2025-06-25 06:33
Core Viewpoint - The second Food Industry (Baijiu Brewing) Vocational Skills Competition in Shanxi Province aims to showcase the skills of local brewing professionals and promote high-quality development in the Shanxi baijiu industry [2][3]. Group 1: Event Overview - The competition, themed "Showcasing Jin Brewing Style, Technological Innovation for a New Future," attracted nearly a hundred brewing elites from 21 enterprises across five cities, including Taiyuan and Lüliang [2]. - This event is the first provincial-level professional skills competition for baijiu brewing in recent years, expanding from last year's focus on wine tasting to include brewing skills [3]. Group 2: Industry Significance - Shanxi is a significant birthplace of Chinese wine culture, with a long history of brewing, particularly noted for its unique Qingxiang (clear fragrance) style of baijiu [2]. - The competition serves as a platform for the transmission of traditional brewing techniques and the promotion of modern industry innovation, contributing to the cultural heritage and industry upgrade [2][4]. Group 3: Expectations and Goals - Key industry leaders expressed hopes for young brewers to respect traditional techniques, innovate to overcome technical challenges, and enjoy the competitive process as a means of personal growth [4]. - The event is seen as a stage for the inheritance of craftsmanship, with Shanxi aiming to build a high-quality brewing talent pool through policy support and skills training [4]. Group 4: Competition Details - The competition features 96 finalists, with a significant representation of young craftsmen aged 20 to 40, indicating a positive trend in talent development within the Shanxi baijiu industry [5]. - Participants will undergo rigorous theoretical and practical assessments, covering essential knowledge and skills in baijiu brewing, with strict scoring criteria for each operational detail [5][7].
潍坊非遗食品首航新西兰:农业开放新高地新跨步
Sou Hu Cai Jing· 2025-04-28 05:04
Group 1 - The core viewpoint of the news is that Weifang has achieved significant milestones in agricultural exports, particularly with the first shipment of food products to New Zealand, showcasing the integration of traditional culture and modern agricultural practices [1][3][4] - Weifang has successfully exported various products to multiple countries, including Korea, Cuba, Nigeria, North Korea, Uzbekistan, and Singapore, demonstrating the effectiveness of its agricultural open development model [3][4] - The Weifang National Agricultural Comprehensive Experimental Zone has implemented 45 supportive policies and innovative measures to facilitate customs clearance, significantly reducing processing time and costs for enterprises [4][5] Group 2 - The agricultural export value from Weifang has increased from 17.03 billion yuan in 2019 to 29.46 billion yuan in 2024, with an average annual growth rate of 12.1% [5] - Weifang is actively building a global agricultural cooperation network by hosting high-profile events and introducing advanced agricultural technologies from abroad [5] - The successful export of food products to New Zealand exemplifies the "intangible cultural heritage + industry" model, which not only preserves traditional culture but also stimulates economic growth [3][4]