Core Viewpoint - The article discusses the alarming global phenomenon of sleep deprivation, exacerbated by the rise of the attention economy and modern consumerism, leading to a 24/7 lifestyle that undermines the fundamental human need for sleep [1][2][5]. Group 1: Impact of Modernization on Sleep - Sleep is increasingly viewed as "useless" in the context of modern capitalism, where productivity and economic value take precedence over rest [2][6]. - The boundaries between day and night, work and leisure, have been blurred, resulting in a continuous state of activity that diminishes the quality of sleep [2][5]. - Historical perspectives show a shift in the perception of sleep, with Enlightenment thinkers often disparaging it as a hindrance to rational thought and productivity [6][7]. Group 2: The Capitalist Exploitation of Time - Capitalism has relentlessly pursued the commodification of time, with sleep being the last bastion of human necessity that remains resistant to complete commercialization [14][17]. - The emergence of a $500 billion market for sleep-related products and services reflects the growing perception of sleep as a scarce resource that must be purchased [16]. - The normalization of extreme work hours, such as the 996 and 007 work cultures, illustrates the extent to which sleep is being sacrificed for productivity [15]. Group 3: Psychological and Societal Consequences - The relentless pursuit of wakefulness and productivity has led to a rise in mental health issues, including depression, as individuals oscillate between insomnia and hyperactivity [16]. - The article highlights the loss of the ability to daydream or engage in self-reflection, which are essential for mental well-being, due to the demands of a 24/7 economy [12][17]. - The historical context of sleep as a vital aspect of human existence is contrasted with its current status as a commodity, raising concerns about the implications for future generations [11][17].