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16万亿元消费潜力?迪士尼中国扩大零售团队 又看上了这一巨大群体
Mei Ri Jing Ji Xin Wen· 2025-09-12 14:52
Core Insights - Disney is leveraging a "reverse aging" trend to maintain its appeal among younger consumers, with plans to engage with the 8.2 billion global racing fans through collaborations like F1 in the coming year [2] Group 1: Market Position and Strategy - Disney's Consumer Products division is projected to achieve $62 billion in global retail sales by 2025, ranking first among global companies [3] - The company is focusing on Generation Z and Generation Alpha, who represent 43% of the global population and are expected to drive future market growth [3][5] - Disney's experience segment reported a revenue of $992 million in Q3 of FY2025, marking a 3% year-over-year increase [3] Group 2: Consumer Insights - The purchasing power of Generation Z is expected to reach 16 trillion RMB by 2035, with 88% of Generation Alpha influencing family shopping decisions [5] - Disney is adapting its product offerings to align with the characteristics of these generations, including the introduction of tech products alongside traditional toys [5] Group 3: Film and Merchandise Synergy - Animation films are proving to be more commercially viable than live-action films, with merchandise sales being a significant revenue stream [6] - Disney is strategically positioning its IPs, such as the upcoming live-action "Lilo & Stitch," to enhance its licensing business in China [6][9] - The anticipated release of "Zootopia 2" is expected to significantly impact Disney's licensing revenue, with over 2,000 related products planned for release in the Greater China region by the end of 2025 [9][11] Group 4: Localization Efforts - Disney is actively pursuing localization strategies in China, including collaborations with local animation studios to create culturally relevant promotional content [11]