转自：北京日报客户端 近期中国消费新热点和新浪潮不断涌现，以茶饮、潮玩、轻奢、宠物为代表的"新消费"赛道快速崛起。 匡正说，这些新消费趋势部分是由中国社会与人口长期及结构性的变化趋势带来的，正在重塑消费市 场。"Z世代"即1995年至2009年出生的人群，正日益成为驱动新消费浪潮的核心力量。 相关数据显示，Z世代虽然占中国总人口的比重不到20%，但所贡献消费规模已占到40%；到2035年，Z 世代整体消费规模预计将增长4倍至16万亿元。汇丰预计，随着Z世代消费力继续提升，由其引领的新 消费有望持续增长，或将展现结构性增长机会。 来源：北京日报客户端 7月30日召开的中共中央政治局会议提出要有效释放内需潜力，汇丰私人银行及财富管理中国首席投资 总监匡正表示，促进消费的政策支持有望延续，从而进一步提振消费信心。 他表示，受益于以旧换新补贴政策，年初至今，家用电器和音像器材、家具类零售额同比分别实现 30.7%、22.9%的强劲增长。 ...

Core Insights - The concept of "City Z" represents a vibrant and youthful urban environment that attracts China's Generation Z, characterized by their high energy and diverse interests [1][2] - The competition among cities is fundamentally a battle for the youth population, as attracting young people is seen as key to future economic growth [2][3] Group 1: Demographics and Economic Impact - Generation Z in China, comprising 280 million individuals born between 1995 and 2009, has a monthly disposable income exceeding 3,500 yuan, contributing over 5 trillion yuan to national consumption, which is projected to grow to 16 trillion yuan by 2035 [2][3] - Cities with a younger demographic, such as Shenzhen, have an average age of 32.5 years, while many older cities are experiencing significant aging populations [2][3] Group 2: Urban Appeal and Lifestyle Preferences - Young people prioritize cities that offer a balance of work and leisure, cultural activities, and a vibrant social scene, reflecting a shift from merely seeking economic opportunities to desiring a fulfilling lifestyle [5][12] - The "City Z" phenomenon highlights the importance of lifestyle factors, such as affordability, convenience, and cultural vibrancy, in attracting and retaining young residents [12][13] Group 3: Urban Migration Trends - The migration patterns indicate a trend where young people are moving from traditional urban centers to emerging cities that offer better living conditions and opportunities [8][9] - Cities like Chengdu, Changsha, and Xiamen are becoming popular among young people due to their lower living costs and rich cultural offerings [12][13] Group 4: City Strategies for Attracting Youth - Cities are implementing strategies to attract young talent, including offering incentives like housing subsidies, talent bonuses, and improved public services [6][11] - The success of these strategies depends on creating a community that aligns with the interests and lifestyles of young people, ensuring they feel a sense of belonging [12][13]

Group 1 - The core theme of the event is how big data analysis drives AI optimization and innovation, emphasizing the importance of interpreting complexity rather than just the quantity of data [2] - Z generation possesses a unique ability to extract valuable signals from noise in a data-saturated environment, which is crucial for both humans and AI systems [3] - Retaining "dirty data" can sometimes be more valuable than overly cleaned data, especially in fields like fraud detection where atypical behaviors are key indicators [3] Group 2 - Cross-domain data fusion is essential for AI optimization, allowing for a more comprehensive understanding of market dynamics beyond traditional financial metrics [4] - The shift from "big data samples" to "small data samples" highlights the importance of "meta-learning," enabling AI to adapt quickly with fewer data points [4][5] - This transition offers advantages such as enhanced privacy protection and improved response speed, allowing AI to remain efficient in rapidly changing environments [6]

Group 1 - Jay Chou released a new song titled "Impromptu" on June 6, which quickly topped QQ Music's charts, marking a significant return after three years since his last album "The Greatest Works of Art" [1][5] - The song "Impromptu" was initially performed during his self-produced variety show "Travel with Jay Chou," showcasing his creative process and connection to iconic music history [4][5] - The release of "Impromptu" has reignited discussions about the generational clash between Jay Chou and younger artists like Cai Xukun, reflecting the evolving landscape of pop culture and fan engagement [4][7] Group 2 - Jay Chou's previous album sold over 5.99 million copies, generating nearly 1.8 billion yuan in revenue, but faced criticism for having only six new songs out of twelve [7] - The competition between Jay Chou and Cai Xukun's fanbases highlights the differences in cultural recognition and participation methods across generations [7][9] - Jay Chou's commercial ventures, including collaborations in the gaming and metaverse sectors, indicate his efforts to adapt to the interests of Generation Z, although some initiatives have not met expectations [9][10] Group 3 - The upcoming album from Jay Chou is anticipated to be a collaboration with lyricist Fang Wenshan, which is crucial for maintaining his influence among both older and younger fans [7][10] - Jay Chou's IP expansion includes various projects, such as theme parks and exhibitions, but some have struggled to achieve success, raising questions about the sustainability of his brand in a changing market [10][14] - The "Hua Qiao Dream World" project, which aimed to leverage Jay Chou's IP, has faced challenges, indicating the difficulties in executing large-scale entertainment ventures [13][14]

Core Insights - The article discusses the third wave of running popularity driven by Generation Z, highlighting their enthusiasm for making the sport more fashionable, social, and diverse [1][2] - The number of participants in running events, particularly the London Marathon, has surged, with over 1.1 million registrations for the 2026 event, nearly double the number from two years ago [1] - The demographic of runners is becoming younger and more diverse, with over one-third of participants in the UK aged between 18 and 29 [1] Group 1: Growth of Running Popularity - The current running boom is characterized by a significant increase in participation, with a record number of over 1.1 million people registered for the 2026 London Marathon [1] - The gender ratio among participants is nearly equal for the first time, indicating a shift towards inclusivity in the sport [1] - The increase in runners in England is largely driven by women, with a reported rise of 349,000 female runners from 2023 to 2024 [1][2] Group 2: Influence of Generation Z - Generation Z is reshaping the running landscape, with their preferences for community and mental health awareness influencing their participation [2] - The article notes that running is seen as a more effective way to alleviate depression compared to medication, resonating with the mental health focus of this generation [2] - The emergence of new running clubs that foster a sense of community is contributing to the growth of running among younger demographics [2] Group 3: Marketing and Fashion Trends - Brands are recognizing the willingness of women to invest in high-quality, aesthetically pleasing running gear, which is driving sales and participation [2] - Influential female bloggers and social media personalities are attracting more young women to the sport, creating a network that encourages participation [2] - The integration of fashion into running gear is making the sport more appealing to a broader audience, particularly among younger consumers [2]

Pinterest：大约80%的用户来自美国之外。 Z世代在本公司用户群占比超过40%。 （美国）消费者仍然具有韧性。 20%的收入来自美国之外。 ...

丈量城市 . 走进华高莱斯创始人李忠的顾问思维世界，用城市战略专家的视角丈量城市，一起"看世界"。 以下文章来源于丈量城市 ，作者华高莱斯 来源丨丈量城市（Measure-the-World） 作者 | 杨思洁 图源丨摄图网 摇摆的Z世代，县城的机会！ 在快速城镇化、「抢人大战」、「青年发展型城市建设」这一场场没有硝烟的战争中，县城往往是向城 市输送年轻人的那方。「小城镇→县城→城市」，似乎已经成为小镇青年一条序列严格的迁移路径。 这样的故事还会继续在Z世代身上上演吗？ 1. Z世代眼中的县城，不再是大城市的「蓄水池」 作为数媒土著，Z世代天然消除了城乡认知差。在互联网普及之前，城乡二元的一大表现就是城乡信息不 对称，对上几代年轻人来说，「见世面」是驱动他们前往发达城市的核心因素之一。 而Z世代，不像上几代人中途接入互联网，他们是直接嵌入互联网，这就使他们在成长过程中可以接触同 样的动漫、网文，追同一部爆款网剧，打同一款热门手游，讨论同一个热点话题，足不出户看世界。不 同级别城市之间，大家的认知被拉平了。 一方面，「高线」在祛魅，大城市没那么好。 当前中国已经从追求经济高速发展，进入到「满足人民日益增长的美好 ...