"在零售这个环节，我们会扩大团队。我们将继续帮助授权合作伙伴进入海外市场……如今，我们已经 有70多家跨境发展业务合作伙伴，相关业务增长超过了我们的预期。"林丽真介绍。 值得注意的是，当玩具业务在中国市场愈发成熟时，年轻消费者的购买潜力也被进一步挖掘。迪士尼相 关负责人表示，当下重点是了解如今最有消费力和影响力的Z世代(1995~2009年间出生的人)和A世代 (2010年以后出生的人)。 97岁的"米奇"脱下经典背带裤，换上酷感十足的摇滚外套，明年，"米奇和朋友们"还将跨界走进F1赛 场，与全球8.2亿赛车迷一同感受极速激情。很难想象，华特迪士尼公司(以下或称迪士尼)这个已经迈 过"百岁"的娱乐巨头，正用"逆龄化"的潮流突破，让自己始终站在年轻消费群体的视野中心。 9月10日，在华特迪士尼公司大中华区2026消费品部启动大会上，迪士尼中国方面展望道："1995年至 2024年之间出生的新生代，已经占据全球43%的人口，他们将会是未来消费市场增长的核心要素。" 盯紧未来核心消费力 迪士尼有三大业务部门：娱乐部门、体育部门和体验部门。在2025财年第三季度，除体育部门外，迪士 尼娱乐部门和体验部门营业收入均实现 ...

Core Insights - Disney is leveraging a "reverse aging" trend to maintain its appeal among younger consumers, with plans to engage with the 8.2 billion global racing fans through collaborations like F1 in the coming year [2] Group 1: Market Position and Strategy - Disney's Consumer Products division is projected to achieve $62 billion in global retail sales by 2025, ranking first among global companies [3] - The company is focusing on Generation Z and Generation Alpha, who represent 43% of the global population and are expected to drive future market growth [3][5] - Disney's experience segment reported a revenue of $992 million in Q3 of FY2025, marking a 3% year-over-year increase [3] Group 2: Consumer Insights - The purchasing power of Generation Z is expected to reach 16 trillion RMB by 2035, with 88% of Generation Alpha influencing family shopping decisions [5] - Disney is adapting its product offerings to align with the characteristics of these generations, including the introduction of tech products alongside traditional toys [5] Group 3: Film and Merchandise Synergy - Animation films are proving to be more commercially viable than live-action films, with merchandise sales being a significant revenue stream [6] - Disney is strategically positioning its IPs, such as the upcoming live-action "Lilo & Stitch," to enhance its licensing business in China [6][9] - The anticipated release of "Zootopia 2" is expected to significantly impact Disney's licensing revenue, with over 2,000 related products planned for release in the Greater China region by the end of 2025 [9][11] Group 4: Localization Efforts - Disney is actively pursuing localization strategies in China, including collaborations with local animation studios to create culturally relevant promotional content [11]

Core Viewpoint - The emergence of advanced digital human technology may signify the birth of a new business model, potentially termed "IPaaS" (IP as a Service), which could revolutionize how intellectual property (IP) is utilized in commercial activities [5][21]. Group 1: Digital Human Technology - The recent live stream by Luo Yonghao showcased significant advancements in digital human technology, surprising many viewers with its realism and engagement [4][21]. - Previous attempts at using digital humans in live streams faced criticism due to their lack of realism and emotional engagement, highlighting the rapid technological improvements over the past year [3][21]. Group 2: Business Model Transformation - The concept of IPaaS suggests a shift from traditional IP management to a service-oriented model, where digital humans could handle commercial activities, allowing real IP creators to focus on content creation [5][25]. - The transition from purchasing software to renting it (SaaS) serves as a parallel to the potential evolution of IP management, where digital representations could reduce costs and increase efficiency [13][14]. Group 3: Implications for IP Management - The limitations of real human IPs, such as time constraints and physical presence, could be mitigated by digital humans, which can operate continuously without health issues [15][20]. - The potential for digital humans to replicate the persona of real IPs raises questions about trust and authenticity, which are crucial for maintaining audience engagement [27][30]. Group 4: Future Considerations - The proliferation of digital humans could lead to market saturation, potentially diminishing their novelty and effectiveness in engaging audiences [28]. - Concerns about the misuse of digital human technology for misinformation or illegal activities highlight the need for regulatory frameworks to manage this emerging landscape [30].