Core Viewpoint - The article discusses Apple's recent collaboration with Issey Miyake to launch the "iPhone Pocket," a wearable bag that has sparked significant discussion due to its unique design and pricing, highlighting the intersection of technology and fashion [4][12][50]. Group 1: Product Overview - The "iPhone Pocket" is available in two versions, priced at 1899 RMB and 1299 RMB, and is designed to hold various items including iPhones and small accessories [7][9]. - The design is based on Issey Miyake's "A Piece of Cloth" (APOC) concept, utilizing a single 3D woven structure that emphasizes minimal waste in production [9][34]. Group 2: Historical Context - The collaboration between Apple and Issey Miyake is rooted in a historical connection, as Steve Jobs admired Miyake's work, which influenced Apple's design philosophy [21][25]. - This partnership marks the first product-level collaboration between the two brands, despite their shared design ethos [23][25]. Group 3: Design Philosophy - The "A-POC" concept challenges traditional garment-making processes by eliminating cutting and sewing, resulting in minimal waste and a more sustainable approach to fashion [29][33]. - Both brands share a philosophy of making complex designs appear effortless, focusing on the essence of the product rather than the manufacturing process [39][41]. Group 4: Market Trends - The article notes a growing trend in the accessory market, where consumers seek products that offer both functionality and aesthetic appeal, reflecting a shift towards emotional value in consumer choices [52][58]. - Apple's entry into the fashion accessory space is seen as a strategic move to enhance brand culture and appeal to a broader audience, with plans for more diverse and engaging product offerings in the future [59][60].