Core Viewpoint - The launch of the new A00-level electric vehicle, the Rui Lan Blue Balloon, aims to meet the evolving demands of family-oriented users in the electric vehicle market, transitioning from basic transportation to quality travel [2][11] Pricing and Promotions - The official price of the Rui Lan Blue Balloon is set at 46,900 yuan, with a limited-time offer reducing the price to 42,900 yuan for orders placed before September 30, allowing a 1,000 yuan deposit to offset 5,000 yuan of the purchase price [2] Design and Features - The exterior features a lively design with LED headlights, 14-inch wheels, and various color options including ocean blue and peach pink [4] - The interior includes a 9.2-inch digital instrument panel and an 8-inch central control screen, supporting voice control and smartphone connectivity, catering to both young and older users [5] Space and Comfort - The vehicle offers a flexible four-seat layout with a trunk capacity expandable to 800 liters, along with 11 storage spaces, addressing practical needs for daily commuting and family outings [5] Performance and Charging - The vehicle is equipped with a 30 kW motor and a peak torque of 110 N·m, featuring a CLTC range of 210 kilometers, and supports both fast and slow charging options [7] Safety Features - Safety configurations include dual airbags, parking sensors, and a high-strength body structure, ensuring comprehensive protection for users [8] Marketing Strategy - The launch event was creatively linked with the Yantai Beach Music Festival, providing an immersive experience to showcase the vehicle's appeal [10] Market Positioning - The Rui Lan Blue Balloon is positioned as a significant product in the A00-level electric vehicle market, aiming to set new competitive standards and attract urban young families and individual users for short-distance travel [11]

Core Viewpoint - The launch of the new A00-level electric vehicle, RuiLan Blue Balloon, aims to redefine urban short-distance travel with a competitive price and advanced product features [1][16]. Pricing and Promotions - The official price of the RuiLan Blue Balloon is set at 46,900 yuan, with a limited-time launch price of 42,900 yuan until September 30. Customers can enjoy a deposit discount of 1,000 yuan against a purchase price of 5,000 yuan [1][3]. Market Positioning - The A00-level electric vehicle market is transitioning from basic transportation to quality travel, with consumer demands evolving towards vehicles that are enjoyable to drive, practical, aesthetically pleasing, and safe [3][5]. - RuiLan Blue Balloon is designed with the concept of being loved by the whole family, targeting diverse usage scenarios for families [3][5]. Product Features - The vehicle features a playful design with options for various colors and a spacious interior layout, including a flexible four-seat design and an expandable trunk capacity of 800 liters [6][8]. - Safety features include dual airbags, parking sensors, and a high-strength body structure, ensuring comprehensive protection for family travel [9]. Performance and Technology - The RuiLan Blue Balloon is equipped with a 30 kW efficient drive motor, providing a maximum torque of 110 N·m and a CLTC comprehensive range of 210 kilometers, suitable for daily commuting and short trips [11]. - It supports 22 kW fast charging, allowing for quick energy replenishment, and is compatible with home charging environments [11]. Smart Features - The vehicle integrates practical and user-friendly technology, featuring a 9.2-inch digital instrument panel and an 8-inch central control screen, with voice control capabilities for enhanced safety [13][14]. Market Impact - RuiLan Blue Balloon is expected to become a preferred choice for young families and urban consumers due to its competitive pricing and superior product features, reflecting the brand's deep understanding of user needs [16].