10月9日，澳大利亚网球公开赛（AustralianOpen）宣布与澳新高端乳制品品牌a2牛奶达成历史性合 作，a2也正式成为澳网120年历史上首个"官方牛奶合作伙伴"。这一史诗级握手，让世界顶级赛事与高 端乳品行业的代表首次在国际舞台上并肩亮相，成为球迷和行业关注的焦点。 当顶尖选手在赛场上全力挥拍、力求突破时，a2牛奶默默守护他们的胃肠舒适度，助力营养高效消 化吸收，以更轻盈的身体状态，成就每个突破极限的"不凡一击"。这份"大满贯级"的保障，正是澳网选 择a2牛奶成为合作伙伴的核心价值所在。 不止赛场！a2"大满贯级营养"走向全球餐桌 随着国内网球关注度持续提升，本土网球盛宴已让球迷大饱眼福；近日2026澳网中国发布会与澳网 嘉年华同步举办，不仅带球迷"提前打卡"罗德・拉沃尔球场、解锁澳网精彩，更让这项四大满贯赛事， 成了球迷迎接新年时最期待的赛事之一。此次澳网纳入a2牛奶进入合作伙伴阵容，不仅为精英选手提供 全方位的营养保障，这份专业与健康的"大满贯级营养"也将延伸至赛场内外，让观众也能感受到顶级赛 事与健康理念的同步加持。 巅峰碰撞：顶级赛事邂逅高端牛奶品牌 作为全球网坛四大满贯赛事之一，澳网的每一个 ...

10月9日，澳大利亚网球公开赛（Australian Open）宣布与澳新高端乳制品品牌a2牛奶达成历史性合 作，a2也正式成为澳网120年历史上首个"官方牛奶合作伙伴"。这一史诗级握手，让世界顶级赛事与高 端乳品行业的代表首次在国际舞台上并肩亮相，成为球迷和行业关注的焦点。 随着国内网球关注度持续提升，本土网球盛宴已让球迷大饱眼福；近日2026 澳网中国发布会与澳网嘉 年华同步举办，不仅带球迷 "提前打卡" 罗德·拉沃尔球场、解锁澳网精彩，更让这项四大满贯赛事，成 了球迷迎接新年时最期待的赛事之一。此次澳网纳入a2牛奶进入合作伙伴阵容，不仅为精英选手提供全 方位的营养保障，这份专业与健康的"大满贯级营养"也将延伸至赛场内外，让观众也能感受到顶级赛事 与健康理念的同步加持。 一个是历史悠久的世界顶级赛事，一个是全球高端乳品行业的领先代表，两大澳洲标志性品牌的握手， 将成为面向国际舞台的一次精彩共振，通过联手世界上最高规格的体育赛事之一，a2的高端性和优势将 得到进一步加强。 巅峰碰撞：顶级赛事邂逅高端牛奶品牌 作为全球网坛四大满贯赛事之一，澳网的每一个合作伙伴都注定在全球聚光灯下被关注。面对严格而审 慎的甄选 ...

Core Viewpoint - The company "Raising a Cow" has launched a new children's brand "Moo Star" focusing on A2 protein to tap into the growing children's milk market in China, which is projected to reach 469.6 billion yuan by 2027 with a compound annual growth rate of 5.6% [1][4]. Product Launch - "Moo Star" introduced three product lines: A2 children's pure milk, A2 organic children's pure milk, and A2 Juanshan children's pure milk, targeting children aged 1-12 years [2]. - The pricing strategy for "Moo Star" is set at 2-3 yuan per 100ml, which is considered reasonable to encourage good milk-drinking habits among consumers [2]. Supply Chain and Quality Control - The company emphasizes its full supply chain advantage by selecting only 7% of pure A2 cows from its own farms, with 1% raised under organic standards and 0.5% being Juanshan A2 cows [2]. - The A2 Juanshan children's pure milk contains 4.0g of protein per 100ml, and the A2 organic children's pure milk is certified by both Chinese and European organic standards [2]. Market Strategy - "Moo Star" employs a dual-channel strategy, selling products through major e-commerce platforms like Tmall, JD, and Douyin, as well as in mainstream supermarkets [2]. - The children's milk market is expected to evolve towards health, functionality, and reasonable pricing, with "Moo Star" positioned to meet these demands [4]. Research and Development - The nutritional value of A2 milk is recognized for its easier digestibility, making it suitable for children [3]. - The company has developed a complete A2 product line, including long-life milk, fresh milk, milk powder, and ice cream, since launching its first A2 product in 2020 [3]. Corporate Social Responsibility - In 2023, the company established the Zhejiang Calf Public Welfare Foundation to promote child-friendly farm research activities, reflecting its commitment to social responsibility [4].