Group 1 - The event "Guarding My World - Together 'Child' Walk" was successfully held in Dalian, China, on Children's Day, focusing on children's safety and science education [1][2] - The "One Meter Science" initiative aims to shift the perspective of science education from teaching children to empowering them to engage with science [2][6] - The event featured 30 sets of children's science comics covering various safety themes, designed from a child's perspective to facilitate learning [2][10] Group 2 - The design of the comic display area encourages parents to engage with children at their level, promoting a more equal and understanding interaction [4][6] - The event included interactive zones such as the "Fire Safety Education Interactive Zone," where children learned self-protection skills related to recent fire incidents [10][11] - The "Potato Dou Serious Science" series has gained significant recognition, with over 21 billion views and numerous accolades, becoming a popular choice for family science education [22]

Core Viewpoint - The company "Raising a Cow" has launched a new children's brand "Moo Star" focusing on A2 protein to tap into the growing children's milk market in China, which is projected to reach 469.6 billion yuan by 2027 with a compound annual growth rate of 5.6% [1][4]. Product Launch - "Moo Star" introduced three product lines: A2 children's pure milk, A2 organic children's pure milk, and A2 Juanshan children's pure milk, targeting children aged 1-12 years [2]. - The pricing strategy for "Moo Star" is set at 2-3 yuan per 100ml, which is considered reasonable to encourage good milk-drinking habits among consumers [2]. Supply Chain and Quality Control - The company emphasizes its full supply chain advantage by selecting only 7% of pure A2 cows from its own farms, with 1% raised under organic standards and 0.5% being Juanshan A2 cows [2]. - The A2 Juanshan children's pure milk contains 4.0g of protein per 100ml, and the A2 organic children's pure milk is certified by both Chinese and European organic standards [2]. Market Strategy - "Moo Star" employs a dual-channel strategy, selling products through major e-commerce platforms like Tmall, JD, and Douyin, as well as in mainstream supermarkets [2]. - The children's milk market is expected to evolve towards health, functionality, and reasonable pricing, with "Moo Star" positioned to meet these demands [4]. Research and Development - The nutritional value of A2 milk is recognized for its easier digestibility, making it suitable for children [3]. - The company has developed a complete A2 product line, including long-life milk, fresh milk, milk powder, and ice cream, since launching its first A2 product in 2020 [3]. Corporate Social Responsibility - In 2023, the company established the Zhejiang Calf Public Welfare Foundation to promote child-friendly farm research activities, reflecting its commitment to social responsibility [4].

Financial Performance - The company's gross profit margin increased from 19.15% in the previous year to 27.21% in 2024, with the core business gross margin reaching 42.68% [2][13]. Revenue Structure - The revenue structure shifted from 83.85% landscape design in 2020 to 52.16% in 2024, while the "child-friendly" cultural tourism business rose to 40.37% [2][6]. Project Highlights - In Q1 2025, the company won bids for projects totaling approximately CNY 12.75 billion, including a CNY 3.7 million bid for urban renewal in Luoyang and a CNY 300 million cultural tourism project in Quzhou [2][7]. IP Development - The company established an IP company, Shenzhen Aoya Luota Technology Co., to develop its own IP, aiming to leverage high visitor traffic and design talent [2][3]. Business Model - The business model focuses on both B-end and C-end operations, with plans to enhance revenue through free traffic from parks and backend operations [3][6]. Future Growth Plans - The company aims to increase the revenue share of its core businesses, including urban renewal and child-friendly tourism, to 85% over the next three years [8][9]. AI Integration - The company has implemented AI tools to enhance project efficiency, reducing planning time from two weeks to a few hours for complex projects [10][11]. Market Trends - The child-friendly tourism market is expected to grow significantly, with the government promoting child-friendly city initiatives and the children's consumption market estimated at CNY 3.9 trillion to CNY 5.9 trillion annually [18][19].

Core Insights - The company reported a revenue of 413 million yuan for the year 2024 and 88.92 million yuan for the first quarter of 2025 [1] - The company aims to create a better living environment through a dual-driven model of creative design and parent-child cultural tourism, focusing on various sectors including innovative design, digital technology, and comprehensive operational services [1][2] Revenue Structure - The revenue structure has shifted from 83.85% in landscape design in 2020 to 52.16% in 2024, while the share of parent-child cultural tourism has increased to 40.37% [1] - The company has established a strong presence in vocational education, planning, and consulting services, enhancing its core business capabilities [1] Project Wins - In early 2025, the company secured multiple significant projects, including the urban renewal project in Luolong District, Henan, with a total investment of approximately 1.275 billion yuan and a contract amount exceeding 37 million yuan [1][2] - The company also led a consortium for the construction project of the Quzhou Ancient City Cultural Tourism Area, with a total investment of around 300 million yuan [1][2] Strategic Focus - The company plans to replicate and promote its successful experiences in urban renewal, rural revitalization, child-friendly initiatives, cultural heritage, and digital technology across five key areas [2] - The company aims to maximize economic and social benefits through an integrated management approach, utilizing a new model combining O+EPC+IP+O [2] Market Performance - The luxury residential project, Chongqing Jinmao Puyin, launched by the company, achieved sales of 360 million yuan on its opening day, with a sell-through rate of 90% [2] - The first batch of large units was sold out immediately, marking a significant sales milestone in the Chongqing real estate market [2] Business Model Innovation - The company will continue to explore value extraction in its ToC business model through innovations in cultural tourism operations, education training, and research services [3] - Efforts will be made to enhance operational product capabilities through various initiatives such as cultural markets, carnivals, and night tours [3]