Core Viewpoint - The company held an online performance briefing to engage with investors, discussing various aspects of its business, including innovation, technology development, and market competition [1][2]. Group 1: Business Innovation and Development - The company's naked-eye 3D large screen business is in a resource expansion phase, operational in key commercial areas such as Wangfujing in Beijing, Chunxi Road in Chengdu, and Tianhe Road in Guangzhou [2]. - As of December 31, 2024, the company has 41 R&D personnel, accounting for 9.17% of its workforce [2]. - The company operates as a digital media operator for high-speed rail, signing contracts with various railway groups and actively expanding its digital outdoor media business [2]. - The company has established a visual creative team that integrates AIGC technology into project production processes [2]. Group 2: Operational Efficiency and Monitoring - The company focuses on monitoring advertising effectiveness in high-speed rail waiting areas and commercial media through internal monitoring photos, third-party independent reports, and client checks [2]. - The company has upgraded its media resource management system, emphasizing digital construction and integration with high-speed rail media, enabling efficient and secure ad publishing [2]. - A comprehensive layout strategy is being implemented to consolidate its leading position in high-speed rail digital media advertising [2]. Group 3: Competitive Positioning and Market Strategy - The company aims to strengthen its core advantages in high-speed media networks by optimizing and upgrading certain stations and adding key railway hub stations [2]. - The company has not registered any patents in the first half of 2025 but has produced several naked-eye 3D films to expand media resource coverage [2]. - The company has established a solid cooperative foundation with various railway groups, gaining a first-mover advantage in the market [2]. Group 4: Financial Performance and Future Outlook - The company reported a 3.62% decrease in net cash flow from operating activities in the first half of 2025 compared to the same period last year [2]. - The "AI + Scene Marketing" strategy has been implemented, collaborating with clients to launch multiple naked-eye 3D brand films, enhancing visual impact and interactivity [2]. - The company is committed to improving operational management and core competitiveness in response to challenges in the advertising industry [2].

Group 1: Investor Relations and Communication - The company participated in the "2025 Tianjin Listed Companies Investor Online Reception Day" on September 11, 2025, emphasizing the importance of investor communication [2] - The management team actively engaged with investors, addressing all questions raised during the event [2] Group 2: Business Expansion and Digital Media - The company has expanded its naked-eye 3D large screen business into new cities, with notable locations including Beijing, Chengdu, and Guangzhou [3] - The proportion of R&D personnel has increased to 9.17% as of December 31, 2024, reflecting a strategic shift towards technology [3] - The company has established a nationwide high-speed rail digital media network, enhancing its advertising service capabilities [3] Group 3: Revenue and Profitability - All of the company's revenue is derived from advertising, indicating a focused business model [5] - The company aims to optimize media resource advantages to maintain its leading position in the high-speed rail digital media advertising sector [5] Group 4: Technological Advancements - The company has integrated AI technology into its project production processes, enhancing visual content creation [3][7] - The media resource management system has been upgraded to automate the entire process of advertising scheduling and monitoring [4] Group 5: Market Position and Competitive Strategy - The company has established long-term cooperation agreements with railway groups to solidify its resource barriers [6] - The company is focusing on enhancing brand value and service standardization to differentiate itself from regional competitors [7] Group 6: Financial Performance and Outlook - The net cash flow from operating activities decreased by 3.62% in the first half of 2025 compared to the previous year [8] - The company is committed to balancing investment in innovative businesses with profitability to ensure alignment between net profit growth and revenue growth [8]