Core Viewpoint - The company held an online performance briefing to engage with investors, discussing various aspects of its business, including innovation, technology development, and market competition [1][2]. Group 1: Business Innovation and Development - The company's naked-eye 3D large screen business is in a resource expansion phase, operational in key commercial areas such as Wangfujing in Beijing, Chunxi Road in Chengdu, and Tianhe Road in Guangzhou [2]. - As of December 31, 2024, the company has 41 R&D personnel, accounting for 9.17% of its workforce [2]. - The company operates as a digital media operator for high-speed rail, signing contracts with various railway groups and actively expanding its digital outdoor media business [2]. - The company has established a visual creative team that integrates AIGC technology into project production processes [2]. Group 2: Operational Efficiency and Monitoring - The company focuses on monitoring advertising effectiveness in high-speed rail waiting areas and commercial media through internal monitoring photos, third-party independent reports, and client checks [2]. - The company has upgraded its media resource management system, emphasizing digital construction and integration with high-speed rail media, enabling efficient and secure ad publishing [2]. - A comprehensive layout strategy is being implemented to consolidate its leading position in high-speed rail digital media advertising [2]. Group 3: Competitive Positioning and Market Strategy - The company aims to strengthen its core advantages in high-speed media networks by optimizing and upgrading certain stations and adding key railway hub stations [2]. - The company has not registered any patents in the first half of 2025 but has produced several naked-eye 3D films to expand media resource coverage [2]. - The company has established a solid cooperative foundation with various railway groups, gaining a first-mover advantage in the market [2]. Group 4: Financial Performance and Future Outlook - The company reported a 3.62% decrease in net cash flow from operating activities in the first half of 2025 compared to the same period last year [2]. - The "AI + Scene Marketing" strategy has been implemented, collaborating with clients to launch multiple naked-eye 3D brand films, enhancing visual impact and interactivity [2]. - The company is committed to improving operational management and core competitiveness in response to challenges in the advertising industry [2].