Core Insights - AIGC software company Wondershare (300624.SZ) has launched a comprehensive upgrade of its mobile video editing product, FilmoraGo, promoting an "affordable basic + AI value-added" service strategy in the mobile editing sector [1] - The rapid growth of mobile internet has led to an explosive demand for mobile video creation, with the market size of mobile video editing software in China expected to reach 15 billion RMB by 2024 [1] - The number of active users of mobile video editing software in China is projected to exceed 500 million by the end of 2024, with increasing demands for convenience, creativity, and professionalism in video creation [1] Group 1: Basic Accessibility - The mobile version of FilmoraGo has upgraded features such as smart background removal, beauty effects, intelligent color adjustment, and audio noise reduction, lowering the barriers for video creation [2] - A self-developed resource library has been opened for free, including effects, templates (excluding AI resources), filters, and stickers, allowing creators to find suitable materials for various video types [2] - This upgrade aims to provide a "zero-threshold" experience for users from inspiration capture to video packaging and export [2] Group 2: AI Value-Added Services - The mobile version of FilmoraGo charges only for AI features and materials, aligning its core AI capabilities with the desktop version to cover the entire creative process from generation to refinement [2] - Daily high-value free experience rights for over ten AI features have been opened, including voice-to-text, bilingual subtitles, text-to-speech, image-to-video, AI upscaling, frame interpolation, AI voice cloning, and smart erasure [2] - For instance, the image-to-video feature allows creators to upload an image and input a simple text description to generate an engaging video [2] Group 3: User Experience Enhancements - The mobile version has removed the limit on the number of logged-in devices, ensuring stable and efficient creation across different terminals [3] - This enhancement allows creators to capture inspiration on the go and perform in-depth post-production [3]

Core Insights - AIGC software company Wondershare (300624.SZ) has launched a comprehensive upgrade of its mobile video editing product, Miao Ying, marking a significant innovation in the video creative field [1] - The company is implementing a "basic universal + AI value-added" service strategy, enhancing its "AI + mobile" and "creative equality" layout in the video creative sector [1] Industry Overview - The rapid development of mobile internet has led to an explosive growth in demand for mobile video creation, with the market size of China's mobile video editing software industry expected to reach 15 billion RMB by 2024 [1] - By the end of 2024, the number of active users of mobile video editing software in China is projected to exceed 500 million, with increasing user demands for convenience, creativity, and professionalism in video creation [1] Product Features - The mobile version of Miao Ying has upgraded its editing features, including smart background removal, beauty effects, smart color adjustment, and audio noise reduction, lowering the barriers for video creation [2] - A self-developed resource library has been opened for free, offering a vast array of materials such as effects, templates (excluding AI resources), filters, and stickers, enabling creators to find suitable materials for various video types [2] - The mobile version charges only for AI features and materials, aligning its core AI capabilities with the desktop version to support professional-level production [2] AI Value-Added Services - The mobile version offers daily high-value free experiences for over ten AI features, including voice-to-text, bilingual subtitles, text-to-speech, image-to-video, AI super resolution, optical flow frame interpolation, AI voice cloning, and smart erasure [2] - For instance, the image-to-video feature allows creators to upload an image and input a simple text description to generate an engaging video [2] User Experience Enhancements - The mobile version has removed the limit on the number of devices that can log in, ensuring creators can work efficiently across different terminals, capturing inspiration and refining their work seamlessly [3]