AI/AR智能眼镜

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MetaRay-Ban/RokidGlasses/小米AI眼镜价格锚点在哪里?
Huajin Securities· 2025-06-29 13:48
Investment Rating - The report maintains a "Market Perform" rating for the consumer electronics industry [3]. Core Insights - The demand for smart wearable devices is increasing, driven by the rise of generative AI models, which is pushing AI audio glasses into a broader market. In the short term, smart interactive glasses are expected to replace headphone functions, leveraging glasses as a medium to enhance user experience and selling points [5][9]. - The report highlights the price positioning of various smart glasses, including Meta Ray-Ban, Rokid Glasses, and Xiaomi AI glasses, emphasizing their unique features and competitive pricing strategies [9][30]. Summary by Sections 1. Price Anchors for Smart Glasses - Meta Ray-Ban offers a base price of $230 for the New Wayfarer, with an additional $69 for features like headphones, camera, and AI capabilities, totaling $299 for the Meta Ray-Ban model [9]. - Rokid Glasses utilize a single-color waveguide imaging technology and are designed in collaboration with BOLON, featuring a compact design and advanced specifications [15][17]. - Xiaomi AI glasses differentiate themselves with electrochromic lenses, supporting rapid switching between transparent and sunglass modes, and are positioned as a "portable AI entry" [30][32]. 2. Market Review - The electronic industry saw a weekly increase of 4.61%, with the computer sector leading at 7.70% growth, while the oil and petrochemical sector experienced the largest decline at 2.07% [41][42]. 3. Industry High-Frequency Data Tracking - Monitor panel prices have stabilized, with no significant changes expected in mainstream specifications for June [53][54]. - The report indicates a potential decline in TV panel prices due to cooling demand, with expectations of price adjustments across various sizes [56].