Core Insights - The 2025 China Consumer Brand Intelligent Innovation White Paper highlights a systemic transformation in the Chinese consumer industry, driven by intelligent innovation and the integration of AI technologies, shifting from scale-driven growth to value-oriented high-quality growth [1][2][7]. Supply Side Summary - AI technologies are permeating the entire value chain of enterprises, enhancing product development through high-throughput screening and trend modeling, leading to shorter development cycles and higher success rates for new products [1][2][14]. - Smart factories and flexible production lines are becoming widespread, utilizing digital twins and intelligent scheduling to break traditional supply chain efficiency limits [1][2][14]. - Generative AI is revolutionizing marketing by automating the generation of marketing materials and enabling precise targeting, thus transforming brand-user interactions from traffic-driven to algorithmic empathy [1][2][14]. - Companies are building innovation ecosystems through mergers, acquisitions, and partnerships with research institutions to accelerate technology implementation [1][2][14]. Demand Side Summary - Consumer demands are evolving, with practicality and health safety becoming core priorities; 83.1% of consumers are willing to pay a premium for technological innovations, but they are increasingly cautious, prioritizing performance improvements and new experiences [2][12]. - The consumption landscape is shifting from single product offerings to comprehensive solutions across various domains such as home, office, health, and beauty, creating a new normal that balances "invisible technology" with "precise services" [2][12]. - Distinct consumer segments are emerging, such as "aesthetic experiencers" and "efficiency pragmatists," driving the market towards personalization and segmentation [2][12]. Industry Trends Summary - The deep integration of AI with the real economy, the scaling of green consumption technologies, and the fusion of globalization with localization in innovation are identified as three major directions for the industry [2][12][27]. - The application of technology is extending from applied innovation to foundational infrastructure innovation, while business models are evolving from online-offline integration to "online-integration" [2][12][27]. - The competitive logic is shifting from cost-performance ratio to "value-performance ratio," necessitating a balance between technological innovation and humanistic care [2][12][27]. Future Outlook Summary - The intelligent innovation revolution is redefining the relationships between people, goods, and venues in the consumer industry, necessitating a focus on user needs, continuous technological iteration, and collaborative ecosystems for companies to thrive in global competition [2][12][27]. - The report emphasizes the importance of understanding the essence of user needs and maintaining a commitment to innovation and evolution to succeed in the rapidly changing market landscape [2][12][27].