Core Insights - In the digital age, consumer decision-making is significantly reshaped by search behavior, with over 85% of consumers verifying brand information through search engines before making a purchase, leading to a 70% potential customer loss for brands lacking authoritative exposure [1][3] - The combination of "encyclopedia + soft articles" has evolved from an optional marketing strategy to a necessary digital infrastructure for brands, establishing a "trust identity" in the online world [1][3] Group 1: Market Challenges and Solutions - The current market faces dual challenges: users encounter over 5000 commercial messages daily with a blocking rate exceeding 70% for hard ads, while emerging brands struggle with the "not found, not trusted" dilemma [3] - The "encyclopedia + soft articles" model addresses these issues by providing authoritative certification through encyclopedic content and precise penetration via soft articles, filling the information gap in the search ecosystem [3][4] - Brands with authoritative backing see a 60% reduction in user decision costs and a conversion rate over 30% higher than those without such backing, while companies implementing this dual-entry strategy experience an average 120% increase in search engine exposure [3][4] Group 2: Value of Encyclopedia and Soft Articles - The encyclopedia serves as a "digital trust cornerstone" due to its third-party authoritative nature, which cannot be replaced by self-owned channels [4] - The encyclopedia's value is reflected in three dimensions: search positioning, trust endorsement, and public opinion protection, enhancing user trust from below 30% to 60%-80% [4] - Soft articles act as a "dynamic value transmitter," focusing on value-first content that naturally integrates the brand into user experiences, contrasting with hard ads [5][6] Group 3: Industry Applicability and Future Trends - The "encyclopedia + soft articles" strategy is applicable across various industries, ensuring users can find and trust brands while broadening their understanding [7] - The value of this strategy is shifting from short-term exposure to long-term asset accumulation, with a focus on content refinement and AI-driven enhancements [8] - Brands can leverage tools like Baidu Index to capture user search needs and adjust keyword strategies dynamically, transitioning from experience-driven to data-driven approaches [8] Group 4: Sector-Specific Strategies - Consumer brands should emphasize scenario-based soft articles and product entries, addressing "pain points + solutions" to reduce consumer decision concerns [9] - Technology brands can strengthen their professional image through technical entries and in-depth soft articles, focusing on "technical principles + industry applications" [9] - B2B companies should highlight qualification entries and industry solution soft articles to lower trust costs in partnership and bidding scenarios [9]