Core Insights - The 2025 "618" mid-year promotion has shifted from a "price war" strategy to a focus on "simple benefits," emphasizing service, technology, and efficiency [1] - Consumer complaints during the promotion period have decreased significantly, with issues related to pricing no longer being major pain points, while logistics delays and service issues remain prevalent [1][2] - The trend indicates a growing consumer rationality, with a focus on product quality and delivery efficiency rather than just low prices [1][4] Group 1: Consumer Complaints and Trends - The "618" promotion period saw nearly 14,000 complaints, with a 72.6% decrease in complaints about pricing issues compared to 2024 [1] - Major complaints now revolve around logistics delays, system glitches, coupon failures, and after-sales service [1][2] - The digital appliance sector experienced the highest complaint volume, particularly regarding service response times and refund efficiency [2] Group 2: Pricing and Consumer Behavior - Consumers are increasingly frustrated with price protection policies, with complaints about platforms refusing to honor price guarantees and frequent price fluctuations [3] - There is a call for platforms to implement features that notify consumers of recent price changes to enhance transparency [3] - The reduction in low-price fraud complaints is attributed to improved platform regulations and a more rational consumer base [4] Group 3: Future Trends and Challenges - Experts predict that AI will play a significant role in future shopping festivals, but potential issues such as algorithmic errors may lead to new consumer complaints [4] - The integration of second-hand goods into major promotions is on the rise, but inconsistencies in appraisal standards and unclear after-sales responsibilities may become new complaint hotspots [4] - There is a warning about the emergence of new forms of deceptive practices, such as misleading discount promotions through AI-generated content [4]