Core Insights - Douyin E-commerce has made significant progress in combating celebrity impersonation in its marketing practices since the launch of its initiative in October [1] Group 1: Actions Taken - The platform has dealt with 11,000 accounts involved in illegal marketing and over 6,700 unauthorized products [1] - Key focus areas include unauthorized merchants and influencers using AI or special effects to impersonate celebrities for marketing [1] - Specific cases include influencers impersonating well-known figures such as Wen Zhengrong and Dong Yuhui without authorization [1] Group 2: Measures Implemented - Douyin E-commerce has suspended live streams, removed unauthorized products, and frozen transaction amounts for violating accounts [1] - The platform has encouraged multiple influencers to activate the "prevent similar infringement content from spreading" feature, successfully intercepting tens of thousands of infringing videos [1] - The company emphasizes a strict prohibition on using AI technology or special effects for celebrity impersonation and provides complaint channels to assist in combating infringement [1]