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簪花如何撬动了50亿元文旅消费
Jin Rong Shi Bao· 2025-08-25 02:33
Core Insights - The article highlights the transformation of Xunpu Village into a cultural tourism hotspot, driven by the popularity of the "Xunpu Women and Flower Hairpin" tradition, which has significantly increased tourist numbers and local income [1][2]. Group 1: Tourism Growth - Xunpu Village's visitor numbers surged from 100,000 in 2022 to 8.5 million in 2024, indicating a dramatic increase in tourism [1]. - Local residents' income has more than doubled from 2022 to 2024, reflecting the economic benefits of the tourism boom [1]. Group 2: Diverse Business Models - The introduction of a "multi-industry" model has been crucial for sustainable development, with nearly 300 photography shops and various cultural and entertainment businesses emerging in the village [2]. - The local economy has been boosted by over 5 billion yuan in consumption, driven by diverse offerings such as performances, boat rides, and music experiences [2]. Group 3: Night Economy and Cultural Events - The "Coastal Romantic Line" in Fengze District features a vibrant night economy, with various entertainment options including markets and music events, enhancing the overall tourist experience [2][3]. - The "Sealand Relaxation Market" attracts 1,000 to 2,000 visitors daily, generating sales between 15,000 to 25,000 yuan, showcasing the demand for diverse cultural experiences [3]. Group 4: Financial Support for Tourism - In the first half of the year, loans in the cultural tourism sector in Fujian increased by 81.1 billion yuan, indicating strong financial backing for the industry [4]. - The People's Bank of China has facilitated payment services for foreign visitors, with foreign card transactions in Quanzhou reaching 104.4 million yuan, a 38.49% increase year-on-year [4].