泉州蟳埔村的古巷里，路人佩戴的簪花围如流动花海，在旅拍镜头下焕发光彩； 德化顺美陶瓷工坊内，窑火淬炼出温润瓷品，让东方美学走向全球； 漳州片仔癀的实验室中，传统技艺拥抱现代科技，老字号再添新活力…… 泉州湾畔的蟳埔村，这个枕海而居的千年渔村，随着簪花围走红，成了游客的热门打卡地。当地深挖文 化内涵，推出海边问浪、古巷寻幽、闽南听音、梨园看戏、海鲜品鲜、文创乐购等体验，让游客变"走 马观花"为"深度沉浸"。村里300多家旅拍店，紧跟年轻人的审美不断升级服务：传统花围增添了马卡龙 色系，搭配的服饰融入了汉服、旗袍元素，老技艺和新时尚"牵手"，赢得了更高的人气。今年1至7月， 蟳埔村接待游客超426万人次，带动旅游消费突破8.6亿元。 供给向优向新，需求更活更旺。从山海相拥的渔村到机器轰鸣的车间，从匠心传承的工坊到创新涌动的 实验室，福建以高质量供给为笔，书写全方位扩大内需的时代答卷。 数据显示，上半年，福建地区生产总值同比增长5.7%；全省实现社会消费品零售总额1.256万亿元，同 比增长6%，比一季度加快了0.6个百分点，消费拉动经济增长的"主引擎"作用愈发凸显。 走进厦门思明区深田社区，网红咖啡馆人气兴旺。社 ...

泉州古村蟳埔因赵丽颖头戴"簪花围"的照片而走红，带动当地非遗文化和旅游经济发展。 这两年，泉州老城区里的簪花店挤满了前来体验"赵丽颖同款"的女孩，她们将头发梳高盘起，戴上插满绢花的花 围，再穿上仿古服装，在老街上留下古色古香的身影。 2023年，因为知名演员赵丽颖一组头戴蟳埔女"簪花围"的照片，泉州古村蟳埔一夜间火了，为她梳头簪花的"晴天 姐姐"黄丽泳也登上了热搜，"人生第一次上头条"。 当时，这位蟳埔女习俗非遗传承人受邀参与一期时尚杂志的拍摄，为赵丽颖设计一款簪花。"她看到我插着花，一 直远远地朝我笑"，黄丽泳向她介绍了簪花围的历史，也说起家乡的故事，两人一拍即合，决定就做最传统的款 式。"这一头簪花带着蟳埔的文化火出圈，给我们带来的是希望和美好，所以我给这个作品取名'希望'。"她告诉 第一财经记者。 最困苦的时期，在湿冷的滩涂上敲着海蛎，蟳埔村的女性也没有放弃唯一一抹亮色——她们按照传统习俗梳起长 发，以骨髻、鱼梳、发簪固定，将一圈圈鲜花簪在发间。黄丽泳的奶奶告诉她：蟳埔女头上五颜六色的花，代表 的就是我们人生的色彩。 簪花围大火后，许多慕名而来的游客专程来到村里，找黄丽泳体验蟳埔女的传统装扮——大裾衫、 ...

Core Insights - The article highlights the transformation of Xunpu Village from a traditional fishing community to a vibrant cultural and tourism destination centered around the ancient custom of "flower hairpin" [1][5][10] Group 1: Cultural Heritage and Tradition - Xunpu Village has a rich history as an important starting point of the Maritime Silk Road, with a cultural heritage that includes the "flower hairpin" tradition, which has been passed down for generations [2][4] - The practice of wearing flowers symbolizes hope and vitality, especially for women waiting for their family members to return safely from the sea [4][5] - In 2008, the "flower hairpin" custom was recognized as a national intangible cultural heritage, further solidifying its cultural significance [5] Group 2: Economic Impact and Tourism Growth - The village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [5][10] - From January to July 2023, Xunpu Village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [5] - The rise in tourism has led to a resurgence of local businesses, with many young residents returning to open shops and serve as guides, enhancing the local economy [5][10] Group 3: Innovation and Development Strategies - The establishment of the Xunpu Folk Culture Village Protection and Promotion Command in 2023 aims to manage the influx of tourists and enhance service standards [6][8] - New initiatives include the creation of service standards for the "flower hairpin" experience, ensuring quality and consistency for visitors [6][8] - The introduction of themed dining experiences, such as the "flower banquet," combines local cuisine with cultural elements, attracting more visitors [10][11] Group 4: Integration of Culture and Modern Tourism - The village has developed a comprehensive tourism strategy that includes various experiences such as photography, cultural performances, and local cuisine, aiming to extend visitor stay and increase spending [10][12] - The launch of a 6-kilometer "Coastal Romantic Line" connects multiple attractions, enhancing the overall tourist experience [12] - The introduction of night markets and cultural events has increased visitor numbers by 40%, contributing significantly to local revenue [12]

Core Viewpoint - The article highlights the transformation of Xunpu Village in Quanzhou, Fujian, from a traditional fishing village to a vibrant tourist destination centered around the cultural practice of "flower hairpin" (Zan Hua Wei), which has significantly boosted local economy and cultural heritage [4][9][17]. Group 1: Economic Impact - In 2024, Xunpu Village is expected to receive over 8.5 million visitors, generating tourism revenue exceeding 1.8 billion yuan [9]. - From January to July 2023, the village welcomed over 4.26 million tourists, contributing more than 860 million yuan in tourism consumption [9]. - The local economy has seen a doubling of per capita income for residents from 2022 to 2024, with the flower culture driving over 5 billion yuan in cumulative consumption [17]. Group 2: Cultural Heritage and Innovation - The "flower hairpin" tradition, recognized as a national intangible cultural heritage in 2008, has been revitalized through tourism, allowing local women to share their cultural practices with visitors [8][9]. - The establishment of the Xunpu Flower Hairpin Cultural Association aims to standardize services and preserve the cultural history associated with the flower hairpin tradition [11]. - New business models have emerged, such as renting traditional fishing women's costumes and creating artificial flower accessories, enhancing the visitor experience [13][14]. Group 3: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings, including cultural experiences, environmental improvements, and innovative business models [15]. - A new culinary experience called "Flower Banquet" has been introduced, combining local flavors with the flower culture, which has become popular among tourists [16]. - The integration of night markets and cultural events has increased visitor engagement, with a reported 40% rise in tourist numbers since the opening of the night market [17].

Group 1: Core Insights - The central viewpoint emphasizes the importance of service consumption as a key driver for economic growth and innovation in the context of China's broader consumption strategy [1] - The article highlights the transformation of traditional practices, such as the "flower pinning" custom in Xunpu Village, into a vibrant cultural tourism experience that attracts significant visitor numbers and boosts local economy [2][6] Group 2: Economic Impact - Xunpu Village is projected to receive over 8.5 million visitors in 2024, generating tourism revenue exceeding 1.8 billion yuan [7] - From January to July 2023, the village welcomed over 4.26 million visitors, contributing more than 860 million yuan in tourism consumption [7] Group 3: Cultural Heritage and Innovation - The "flower pinning" tradition, recognized as a national intangible cultural heritage, has been revitalized through modern tourism practices, enhancing cultural transmission and economic benefits [5][6] - The establishment of the Xunpu Flower Pinning Cultural Association aims to standardize services and preserve cultural heritage, reflecting a commitment to both tradition and innovation [8][9] Group 4: Tourism Development Strategies - The local government has initiated the "Ten Enhancement Projects" to diversify tourism offerings and improve visitor experiences, aiming to create a more sustainable tourism model [12] - The introduction of themed dining experiences, such as the "flower pin banquet," combines local culinary traditions with cultural elements, enhancing visitor engagement [12][13] Group 5: Community Engagement and Economic Growth - The rise of the "flower pinning" trend has led to a resurgence of local entrepreneurship, with many residents returning to the village to open businesses related to tourism [7][9] - The integration of night markets and cultural events has significantly increased visitor numbers and local spending, demonstrating the effectiveness of a multifaceted tourism approach [13]

Core Insights - The article highlights the transformation of Xunpu Village into a cultural tourism hotspot, driven by the popularity of the "Xunpu Women and Flower Hairpin" tradition, which has significantly increased tourist numbers and local income [1][2]. Group 1: Tourism Growth - Xunpu Village's visitor numbers surged from 100,000 in 2022 to 8.5 million in 2024, indicating a dramatic increase in tourism [1]. - Local residents' income has more than doubled from 2022 to 2024, reflecting the economic benefits of the tourism boom [1]. Group 2: Diverse Business Models - The introduction of a "multi-industry" model has been crucial for sustainable development, with nearly 300 photography shops and various cultural and entertainment businesses emerging in the village [2]. - The local economy has been boosted by over 5 billion yuan in consumption, driven by diverse offerings such as performances, boat rides, and music experiences [2]. Group 3: Night Economy and Cultural Events - The "Coastal Romantic Line" in Fengze District features a vibrant night economy, with various entertainment options including markets and music events, enhancing the overall tourist experience [2][3]. - The "Sealand Relaxation Market" attracts 1,000 to 2,000 visitors daily, generating sales between 15,000 to 25,000 yuan, showcasing the demand for diverse cultural experiences [3]. Group 4: Financial Support for Tourism - In the first half of the year, loans in the cultural tourism sector in Fujian increased by 81.1 billion yuan, indicating strong financial backing for the industry [4]. - The People's Bank of China has facilitated payment services for foreign visitors, with foreign card transactions in Quanzhou reaching 104.4 million yuan, a 38.49% increase year-on-year [4].

Core Viewpoint - The article highlights the revitalization of Xunpu Village in Quanzhou, Fujian, through the promotion of the traditional "Zan Hua Wei" cultural experience, which has significantly boosted local tourism and economic development [2]. Group 1: Cultural Significance - Xunpu Village is an important historical site, recognized as a key starting point of the ancient Maritime Silk Road, with a history spanning over a thousand years [2]. - The "Zan Hua Wei" tradition, involving floral hairpins and floral arrangements, has been an integral part of the local culture and was included in the second batch of national intangible cultural heritage in 2008 [2]. Group 2: Economic Impact - Since 2025, Xunpu Village has introduced eight major experiences, including "Zan Hua," travel photography, and local cuisine, which have spurred the development of cultural creativity, dining, and accommodation sectors [2]. - The village currently hosts nearly 300 travel photography shops, attracting approximately 20,000 visitors daily, indicating a significant increase in local income and tourism activity [2].

Core Insights - The article discusses the transformation of the Xunpu fishing village in Quanzhou, Fujian, from a "internet celebrity" destination to a long-lasting cultural attraction through the promotion of the "flower crown" tradition [1][3]. Group 1: Cultural Significance - The "flower crown" tradition, which gained popularity after being featured by Chinese actress Zhao Liying, reflects the cultural heritage and artistic expression of the Xunpu women [3][4]. - The Xunpu community emphasizes the importance of traditional attire and cultural practices, aiming to preserve the essence of the "flower crown" experience while integrating modern trends [4][5]. Group 2: Economic Impact - From January to July of this year, the Xunpu cultural village attracted over 4.26 million visitors, generating tourism revenue exceeding 860 million RMB [1][3]. - The village has developed nearly 300 photography shops to cater to the younger demographic, showcasing a blend of traditional and contemporary aesthetics [4]. Group 3: Experience Offerings - To maintain its appeal, the Xunpu cultural village has introduced eight diverse experiences, including photography, culinary activities, and cultural performances, enhancing visitor engagement beyond mere photo opportunities [5]. - The "Xiao Xun Girl" cultural tourism IP has gained international recognition, showcasing the creativity of Chinese women and their cultural narratives through fashion events and cultural exchanges [5].

Core Insights - The "Zan Hua Wei" cultural experience has become a national trend, attracting tourists to the Xunpu village in Quanzhou, which is a significant historical site along the Maritime Silk Road [1][2] - The village has seen a substantial increase in tourism-related activities, with nearly 300 photography shops and an average daily visitor count of 20,000 [2] Group 1: Cultural Heritage and Tourism - The Xunpu village, with a history of over a thousand years, was recognized as a national intangible cultural heritage site in 2008 [1] - The "Zan Hua Wei" tradition has led to a new wave of tourism, with visitors engaging in activities such as wearing floral hairpins and participating in local customs [1] Group 2: Economic Impact - From 2022 to 2024, the income of local residents has more than doubled, with total consumption driven by tourism exceeding 5 billion yuan [2] - The village is undergoing infrastructure improvements and has launched ten major projects to enhance cultural landmarks and tourism experiences [2]